<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/How%20to%20I%20turn%20customers%20into%20brand%20advocates_.webp
Loyalty Marketing Artificial Intelligence AI
Turning First-Time Buyers into Brand Advocates: Rethinking Loyalty in the Age of AI

Discover what it really takes to build customer loyalty in 2025. Experts weigh in on relationship building, personalization, AI, and loyalty programs.

AuthorAvatar

Alice Cresswell

Loyalty & Marketing Expert

Search

SearchIcon CrossIcon
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/cyber-week-people-shopping.jpg
Campaign Marketing Marketing Tips Email Marketing Marketing Automation Retail Marketing
5 Ways to Capitalize on Your Holiday Marketing Strategies How do you get your store noticed in a sea of marketing during the holiday season? Discover 5 actionable tips for holiday email marketing to maximize ROI.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/ecommerce-customer-conversion.png
10 Things That Are Killing Your Conversion Rate (and How to Fix Them) To help you boost your conversion rates, we’ve put together a list of the top reasons people leave a retail store or website without buying anything.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Holiday-email-marketing-for-ecommerce.jpg
How Holiday Marketing Can Boost Sales Win Customers for Life Holiday marketing is an undeniably important aspect of retailer’s business management, so how do retailers stand out and get their brand noticed?
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/merchant-showing-customer-pos-ipad_png.png
Choosing the Right Omnichannel Loyalty Software for Your Retail Store In this blog, we explore the benefits of loyalty programs and how to find the best tools for your business.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/happy-customer.png
5 Ways to Respond to Customer Feedback Receiving customer feedback can be hard to manage. To help, we’ve put together some tips and examples of companies responding to comments and reviews.
https://f.hubspotusercontent40.net/hubfs/7956896/marsello_blog_updates_empoyee_relations.jpg
Marketing Tips
6 Ways to Increase Employee Productivity Happy workers are every employer’s dream. When your employees are satisfied and love what they do, they will continuously bring their A-game…
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/happy-customer.jpg
Exceeding Customer Expectations and Wowing Your Customers Exceeding expectations and offering a memorable experience is often what transforms casual shoppers to loyal customers.
https://f.hubspotusercontent40.net/hubfs/7956896/marsello_reduce_abandoned_shopping_carts_blog_banner.jpg
Email Marketing Marketing Automation Marsello features Retention Marketing
5 Ways to Reduce Abandoned Shopping Carts Experiencing abandoned shopping carts in your eCommerce store? Learn the basics of bringing customers back to your store to complete their purchases.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp
Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello_Cutomer-Referrals.png
Loyalty Marketing
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/best%20examples%20of%20loyalty%20programs%20banner.png
Loyalty Marketing
7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Calculate%20the%20impact%20of%20your%20loyalty%20program.png
Loyalty Marketing
Loyalty Programs: What is the Return on Investment (ROI)? Here's how to calculate the return on investment of your loyalty program. Calculate the expected ROI of your loyalty program, or your past ROI.