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Loyalty Marketing
How to Set Up a Loyalty Program for Your Business (Without Overcomplicating It)

You don't need a custom app, a marketing team, or months of planning. Here's how to launch a loyalty program that actually runs itself.

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Max Crosse

Loyalty & Marketing Expert

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Holiday Marketing Checklist for Small Business Retailers It’s that time of year where the holiday season starts to get busy for retailers. Get a headstart with our holiday marketing checklist
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Campaign Marketing Marketing Tips Email Marketing Marketing Automation Retail Marketing
5 Ways to Capitalize on Your Holiday Marketing Strategies How do you get your store noticed in a sea of marketing during the holiday season? Discover 5 actionable tips for holiday email marketing to maximize ROI.
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10 Things That Are Killing Your Conversion Rate (and How to Fix Them) To help you boost your conversion rates, we’ve put together a list of the top reasons people leave a retail store or website without buying anything.
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How Holiday Marketing Can Boost Sales Win Customers for Life Holiday marketing is an undeniably important aspect of retailer’s business management, so how do retailers stand out and get their brand noticed?
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Choosing the Right Omnichannel Loyalty Software for Your Retail Store In this blog, we explore the benefits of loyalty programs and how to find the best tools for your business.
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5 Ways to Respond to Customer Feedback Receiving customer feedback can be hard to manage. To help, we’ve put together some tips and examples of companies responding to comments and reviews.
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Marketing Tips
6 Ways to Increase Employee Productivity Happy workers are every employer’s dream. When your employees are satisfied and love what they do, they will continuously bring their A-game…
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Exceeding Customer Expectations and Wowing Your Customers Exceeding expectations and offering a memorable experience is often what transforms casual shoppers to loyal customers.
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Email Marketing Marketing Automation Marsello features Retention Marketing
5 Ways to Reduce Abandoned Shopping Carts Experiencing abandoned shopping carts in your eCommerce store? Learn the basics of bringing customers back to your store to complete their purchases.
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Loyalty Marketing
How to account for loyalty programs: what’s the right method? How should loyalty points be accounted for in businesses? We look at 2 common methods — as a cost of sale or a liability — and discuss each.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing Retention Marketing
The Silent Revenue Killer: A Small Retailer's Guide to Spotting and Stopping Customer Churn Your best customers won't say goodbye. They'll just disappear. Discover the warning signs of retail churn and five tactics to bring them back.
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Loyalty Marketing
What Customers Actually Want From a Loyalty Program in 2026 Points alone aren't enough anymore. Here's what customers actually expect from loyalty programs in 2026
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.