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The Marsello Blog

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Loyalty Marketing News & Updates
Marsello releases its first Loyalty Pulse Check

The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.

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Brent Spicer (Spice)

Loyalty & Marketing Expert

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How Holiday Marketing Can Boost Sales Win Customers for Life Holiday marketing is an undeniably important aspect of retailer’s business management, so how do retailers stand out and get their brand noticed?
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Choosing the Right Omnichannel Loyalty Software for Your Retail Store In this blog, we explore the benefits of loyalty programs and how to find the best tools for your business.
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5 Ways to Respond to Customer Feedback Receiving customer feedback can be hard to manage. To help, we’ve put together some tips and examples of companies responding to comments and reviews.
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Marketing Tips
6 Ways to Increase Employee Productivity Happy workers are every employer’s dream. When your employees are satisfied and love what they do, they will continuously bring their A-game…
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Exceeding Customer Expectations and Wowing Your Customers Exceeding expectations and offering a memorable experience is often what transforms casual shoppers to loyal customers.
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Email Marketing Marketing Automation Marsello features Retention Marketing
5 Ways to Reduce Abandoned Shopping Carts Experiencing abandoned shopping carts in your eCommerce store? Learn the basics of bringing customers back to your store to complete their purchases.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing Artificial Intelligence
How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Loyalty Marketing
7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
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Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.