<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/woman%20working%20on%20last%20minute%20black%20friday%20tactics%20for%20a%20retail%20store%20%281%29.png
Black Friday
What are some quick wins for retailers over Black Friday 2025?

Last-minute Black Friday/Cyber Monday 2026 marketing tips for retailers. Discover quick wins and tactics to turn deal hunters into loyal customers.

AuthorAvatar

Alice Cresswell

Loyalty & Marketing Expert

Search

SearchIcon CrossIcon
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-seo-series-part-one-cover-image.png
Marketing Tips Customer Segmentation Loyalty Marketing Retention Marketing SEO
SEO Series Part 1: Getting Started With Search Engine Optimization From ads and influencers to podcasts and Google AdWords, we've put together several effective SEO tactics to help you get the word out about your store.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello_blog_top_banner_retailer_marketing_how_to.jpg
Marketing Tips
Getting started with small business marketing on a budget: 8 ways As a small business, retail marketing can be one of the biggest challenges almost every small business owner faces. Discover these 8 tips & get inspired.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/retention-marketing-1.png
Omnichannel Retail
Retention Marketing 101: How to Keep Customers Coming Back Repeat customers are every retailer’s dream. Read on to learn the foundations for keeping your customers excited, loyal and engaged.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/AdobeStock_597338249-2.jpg
Marketing Automation Retention Marketing Retail Marketing
5 Ways to Measure Retail Customer Lifetime Value How much are each of your customers worth to you and how much should you invest in each of them? Learn how to calculate your customers' lifetime value.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/shopify-orders-packed-for-shipping.png
Top 8 Shopify Add-ons for the Holiday Season Check out our list of 8 Shopify add-ons to help you navigate the festive season with more and more loyal customers.
https://f.hubspotusercontent40.net/hubfs/7956896/marsello_marketing_checklist_blog_banner.jpg
Holiday Marketing Checklist for Small Business Retailers It’s that time of year where the holiday season starts to get busy for retailers. Get a headstart with our holiday marketing checklist
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/cyber-week-people-shopping.jpg
Campaign Marketing Marketing Tips Email Marketing Marketing Automation Retail Marketing
5 Ways to Capitalize on Your Holiday Marketing Strategies How do you get your store noticed in a sea of marketing during the holiday season? Discover 5 actionable tips for holiday email marketing to maximize ROI.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/ecommerce-customer-conversion.png
10 Things That Are Killing Your Conversion Rate (and How to Fix Them) To help you boost your conversion rates, we’ve put together a list of the top reasons people leave a retail store or website without buying anything.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Holiday-email-marketing-for-ecommerce.jpg
How Holiday Marketing Can Boost Sales Win Customers for Life Holiday marketing is an undeniably important aspect of retailer’s business management, so how do retailers stand out and get their brand noticed?
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/merchant-showing-customer-pos-ipad_png.png
Choosing the Right Omnichannel Loyalty Software for Your Retail Store In this blog, we explore the benefits of loyalty programs and how to find the best tools for your business.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/happy-customer.png
5 Ways to Respond to Customer Feedback Receiving customer feedback can be hard to manage. To help, we’ve put together some tips and examples of companies responding to comments and reviews.
https://f.hubspotusercontent40.net/hubfs/7956896/marsello_blog_updates_empoyee_relations.jpg
Marketing Tips
6 Ways to Increase Employee Productivity Happy workers are every employer’s dream. When your employees are satisfied and love what they do, they will continuously bring their A-game…
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/two%20women%20shopping%20for%20sportswear%20and%20smiling.png
Loyalty Marketing
How to design a loyalty program that actually builds brand loyalty Turn your loyalty program into a brand engine. See how ALPHA60 and Adidas use recognition, access, and culture to deepen customer loyalty.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp
Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/accountant%20working%20at%20her%20desk.webp
Loyalty Marketing
How to account for loyalty programs: what’s the right method? How should loyalty points be accounted for in businesses? We look at 2 common methods — as a cost of sale or a liability — and discuss each.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/pexels-george-milton-6953875.jpg
Retail
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.