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The Marsello Blog

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Loyalty Marketing
Build Brand Loyalty with a Connection-First Loyalty Program (Not Just Discounts)

Turn your loyalty program into a brand engine. See how ALPHA60 and Adidas use recognition, access, and culture to deepen customer loyalty.

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Alice Cresswell

Loyalty & Marketing Expert

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Retail
Retail Outlook: Brick & Mortar Defies Odds, Surge Forecast For 2024 What's in store for retail in 2024? We analyze economists' forecasts, recent trends and the latest holiday sales data to look ahead at next year.
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Klaviyo Integrations POS
POS Integration: Connect Your Point-Of-Sale To Klaviyo [No Code Required] Looking for a simple, no-code way to integrate your POS with Klaviyo? Look no further. Bring all your online and in-store data into Klaviyo with Marsello.
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Loyalty Marketing Retail Marketing
How to Create a Loyalty Program in 2025 Loyalty programs are essential for driving repeat sales and building brand loyalty. Here's how to create a loyalty program in 2024 (with examples).
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Loyalty Marketing Black Friday
Winning Black Friday 2024: Building Customer Loyalty that Lasts You win a lot of new business over Black Friday, but do they stick around? Learn how to keep new customers coming back after the sales season.
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Shopify Marketing Tips
7 Best Loyalty Apps for Shopify in 2025 Choosing the best loyalty program app for your Shopify store isn't easy. In this blog, we review the 7 Best Loyalty Apps for Shopify, and how they can...
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Email Marketing Loyalty Marketing Klaviyo
The Marsello & Klaviyo Integration: How Does it Work? Marsello's integration with Klaviyo harnesses your in-store loyalty and order data to help you run more effective, personalized campaigns. Here's how it...
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Klaviyo
5 Klaviyo Integrations Every Retailer Should Be Using Selling in-store and online? Find out how these top 5 Klaviyo integrations can transform your retail business.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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SMS Campaigns
How Big-Box Merchants Are Dominating With SMS: And How You Can Too We analyzed SMS campaigns run by the giants. We put together our learnings into this article for you to read, examine and test yourself. Read on.
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SMS Campaigns
5 SMS Campaigns That’ll Have Customers Eager to Share Their Number Here are 5 creative, tantalizing & clever SMS campaigns that you can use or modify and promote as part of your brand’s customer experience. Read more.
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Marketing Tips WooCommerce
10 Best WooCommerce Plugins & Extensions To Grow Your Store in 2024 With over 800 plugins listed in the WooCommerce extension marketplace, it can be overwhelming to choose. Here are 9 plugins to grow your WooCommerce store.
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Loyalty Marketing Retail Marketing
New Integration: Advanced Loyalty Plugin For WooCommerce Retailers Marsello is fully integrated with WooCommerce. WooCommerce retailers can now run a powerful loyalty program in-store and online.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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Loyalty Marketing
7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
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Retail
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.