<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Measuring%20ROI%20does%20your%20loyalty%20program%20deliver%20value%20webinar.png
Measuring ROI: Does Your Loyalty Program Deliver Value?

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).

AuthorAvatar

Francesca Nicasio

Loyalty & Marketing Expert


Search

SearchIcon CrossIcon
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Limited-Time-Pinjarra-Bakery-SMS-next-to-man-eating-a-pie-1.png
How Big-Box Merchants Are Dominating With SMS: And How You Can Too We analyzed SMS campaigns run by the giants. We put together our learnings into this article for you to read, examine and test yourself. Read on.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Man-looking-at-phone-receiving-a-mystery-code-sms-1.png
5 SMS Campaigns That’ll Have Customers Eager to Share Their Number Here are 5 creative, tantalizing & clever SMS campaigns that you can use or modify and promote as part of your brand’s customer experience. Read more.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/retailer%20in%20store.jpeg
10 Best WooCommerce Plugins & Extensions To Grow Your Store in 2024 With over 800 plugins listed in the WooCommerce extension marketplace, it can be overwhelming to choose. Here are 9 plugins to grow your WooCommerce store.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Dashboard%20%E2%80%93%202.png
New Integration: Advanced Loyalty Plugin For WooCommerce Retailers Marsello is fully integrated with WooCommerce. WooCommerce retailers can now run a powerful loyalty program in-store and online.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello-Lightspeed.png
Marsello Now Integrates With Lightspeed Retail (R-Series) Marsello is now fully integrated with Lightspeed Retail (R-Series). R-Series retailers can now run their loyalty program seamlessly in-store and online.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/AdobeStock_407389353.jpeg
7 Steps To A Profitable Loyalty & Rewards Program As a retailer, a loyalty program can be one of your most important marketing tools. Here's how to build a profitable loyalty and rewards program.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/2023Trends.png
Top Trends For Hospitality & Retail Businesses in 2023 Marketing to your most loyal customers, innovating with your products, and building your brand could be your most important investments in 2023.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Why%20is%20Black%20Friday%20canceled_.png
Why Patagonia & Other Retailers Are Canceling Black Friday in 2023 While Black Friday works well for some retailers it's not right for everyone. Some risk cutting into margins, alienating customers or their diluting brand.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Custom%20Size%20%E2%80%93%201.png
5 Social Media Tips For A Scary Good Halloween 2023 Campaign Halloween is the perfect opportunity for retailers to prime their audience for the upcoming sale season. Here are 5 social media tips for Halloween 2022.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello%20Blog.png
5 TikTok Trends Retailers Should Be Using This Black Friday Need inspiration for your Black Friday TikTok posts? We have put together a list of 5 tried-and-tested TikTok formats that we see working over and over...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/top-marketing-statistics.png
Top Marketing Statistics For Retail & Hospitality 2022 We've compiled this handy reference list of retail and hospitality marketing statistics. This list will be updated on a regular basis.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello_Cutomer-Referrals.png
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/best%20examples%20of%20loyalty%20programs%20banner.png
7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Calculate%20the%20impact%20of%20your%20loyalty%20program.png
Loyalty Programs: What is the Return on Investment (ROI)? Here's how to calculate the return on investment of your loyalty program. Calculate the expected ROI of your loyalty program, or your past ROI.