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The Marsello Blog

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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic

As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.

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Alice Cresswell

Loyalty & Marketing Expert


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New Integration: Advanced Loyalty Plugin For WooCommerce Retailers

Marsello is fully integrated with WooCommerce. WooCommerce retailers can now run a powerful loyalty program in-store and online.

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Marsello Now Integrates With Lightspeed Retail (R-Series)

Marsello is now fully integrated with Lightspeed Retail (R-Series). R-Series retailers can now run their loyalty program seamlessly in-store and online.

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11 Best Shopify Apps to Grow Your Store in 2024

With thousands of apps in the Shopify App Store, it can be overwhelming to pick the one that's right for your business. Here are the 11 best Shopify apps...

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7 Steps To A Profitable Loyalty & Rewards Program

As a retailer, a loyalty program can be one of your most important marketing tools. Here's how to build a profitable loyalty and rewards program.

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Top Trends For Hospitality & Retail Businesses in 2023

Marketing to your most loyal customers, innovating with your products, and building your brand could be your most important investments in 2023.

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Why Patagonia & Other Retailers Are Canceling Black Friday in 2023

While Black Friday works well for some retailers it's not right for everyone. Some risk cutting into margins, alienating customers or their diluting brand.

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5 Social Media Tips For A Scary Good Halloween 2023 Campaign

Halloween is the perfect opportunity for retailers to prime their audience for the upcoming sale season. Here are 5 social media tips for Halloween 2022.

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5 TikTok Trends Retailers Should Be Using This Black Friday

Need inspiration for your Black Friday TikTok posts? We have put together a list of 5 tried-and-tested TikTok formats that we see working over and over...

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Top Marketing Statistics For Retail & Hospitality 2022

We've compiled this handy reference list of retail and hospitality marketing statistics. This list will be updated on a regular basis.

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5 Tips for Tracking Social Media Sales

In this post, we’ll shed light on the key steps and best practices you must take to effectively track and measure sales you’ve generated via social media.

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How To Turn Social Media Engagement Into Sales

Here are three strategies you can use to take that engagement and convert followers into paying customers.

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Social Media Planning for BFCM: 7 Best Practices to Implement

We’ve put together a list of the top social media planning practices your brand should follow to attract and retain customers in the 2022 holiday season.

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Loyalty Programs: How Much Should Your Rewards & Points Be Worth?

This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic

As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.

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How Mecca Built One Of The World’s Best Loyalty Programs

Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

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Rewards and Promotions: Treat Your Customers on Their Birthday [2024]

How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.

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6 Tips for creating a point system for rewards

The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.

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10 Communities For Retail Business Owners To Join: Learn, Connect & Grow

Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.