The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/two%20women%20shopping%20for%20sportswear%20and%20smiling.png

Loyalty Marketing

How to design a loyalty program that actually builds brand loyalty

Turn your loyalty program into a brand engine. See how ALPHA60 and Adidas use recognition, access, and culture to deepen customer loyalty.

AuthorAvatar

Alice Cresswell

Loyalty & Marketing Expert

Search

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello%20Klaviyo%20Blog-1.png

Klaviyo Integrations POS

POS Integration: Connect Your Point-Of-Sale To Klaviyo [No Code Required] Looking for a simple, no-code way to integrate your POS with Klaviyo? Look no further. Bring all your online and in-store data into Klaviyo with Marsello.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp

Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/two%20women%20shopping%20for%20sportswear%20and%20smiling.png

Loyalty Marketing

How to design a loyalty program that actually builds brand loyalty Turn your loyalty program into a brand engine. See how ALPHA60 and Adidas use recognition, access, and culture to deepen customer loyalty.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png

Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png

Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello_Cutomer-Referrals.png

Loyalty Marketing

Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/accountant%20working%20at%20her%20desk.webp

Loyalty Marketing

How to account for loyalty programs: what’s the right method? How should loyalty points be accounted for in businesses? We look at 2 common methods — as a cost of sale or a liability — and discuss each.

1