The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/image_fx_%20%2861%29-1.jpg

Loyalty Marketing

How do I know if my loyalty program is working?

Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...

Lance Walker

Loyalty & Marketing Expert

https://f.hubspotusercontent40.net/hubfs/7956896/7_tips_atlas_blog_marsello_banner.jpg

Email Marketing

How to develop a retail email marketing strategy – 7 do’s & don’ts Navigate retail email marketing for yourself with our 7 dos and don't to combat simple mistakes that often occur in email marketing strategies.

https://f.hubspotusercontent40.net/hubfs/7956896/Marsello_Blog_Atlas_Omnichannel_Trends_banner.jpg

Omnichannel Retail

Top 8 Omnichannel retail trends to look out for in 2021 Learn which omnichannel retail trends will continue to shape the online and in-store retail landscape in 2021 and beyond. Have you mastered these trends?

https://f.hubspotusercontent40.net/hubfs/7956896/Birds-eye%20shot%20of%20feminine%20hands%20holding%20a%20tablet%20and%20scrolling%20through%20images.%20House%20plants%20sit%20on%20the%20table%20around%20the%20hands..jpg

Marketing Automation

What is marketing automation & how can retailers take advantage of it? Marketing automation is arguably one of the most essential secret weapons in an omnichannel retailer's arsenal... but how do you know you're doing it well?

https://f.hubspotusercontent40.net/hubfs/7956896/A%20Mac%20desktop%20screen,%20laptop,%20and%20iPhone%20sit%20on%20a%20desk%20with%20various%20screens%20lit%20up..jpg

Omnichannel Retail

8 omnichannel marketing strategy tips that will boost your ROI True omnichannel experience leads to revenue increases and improved customer experience. Master your omnichannel marketing strategy with these 8 tips.

Omnichannel Retail Loyalty Marketing Retention Marketing

Customer Loyalty vs Customer Retention – What should you focus on? We know any good store is customer-centric, but how do you know which is most important: Customer Loyalty or Retention? And which should you focus on?

https://f.hubspotusercontent40.net/hubfs/7956896/Marsello_Blog_Multi-platformmarketing_Banner.png

Omnichannel Retail Retail Marketing

6 ways to attract new customers with a multi-platform marketing strategy Strengthen your multi-platform marketing strategy with these 6 actionable steps for developing customer buy-in with each marketing channel in your toolkit.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/marsello.ai.linkedin.png

News & Updates

Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png

Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

Loyalty Marketing

How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Spice%20-%20Marsellos%20vision%20for%202025%20-%20loyalty%20marketing%20for%20brands.png

News & Updates

Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png

Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Group%209494.webp

Loyalty Marketing

What Does the Loyalty Landscape Look Like in 2025? Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.