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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic
As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
Alice Cresswell
Loyalty & Marketing Expert
5 Best Shopify Plus Apps for Omnichannel Retailers
We’ve selected our top apps for Shopify Plus retailers. From marketing & foot traffic tracking to CRMs & order fulfillment, find the best apps for your...
Building an omnichannel retail strategy with Firestone Digital
Marsello's Partnership's Manager sits down with Sam at Firestone Digital to chat about the future of omnichannel retailers and agency involvement.
Top 8 Omnichannel retail trends to look out for in 2021
Learn which omnichannel retail trends will continue to shape the online and in-store retail landscape in 2021 and beyond. Have you mastered these trends?
8 omnichannel marketing strategy tips that will boost your ROI
True omnichannel experience leads to revenue increases and improved customer experience. Master your omnichannel marketing strategy with these 8 tips.
Customer Loyalty vs Customer Retention – What should you focus on?
We know any good store is customer-centric, but how do you know which is most important: Customer Loyalty or Retention? And which should you focus on?
6 ways to attract new customers with a multi-platform marketing strategy
Strengthen your multi-platform marketing strategy with these 6 actionable steps for developing customer buy-in with each marketing channel in your toolkit.
What is Omnichannel Marketing?
Omnichannel – the 'in' phrase of the retail space. So what does omnichannel mean & how can you implement it into your business? Read on to learn more.
Re-opening Your Store After COVID-19
Read about how improving your store's marketing and practices could be the secret to a busy period once the coronavirus pandemic is over.
26 Shopify Apps for Retailer’s Grappling with COVID-19
Post-COVID-19 retail means adapting to a changing online retail landscape. Check out our selection of apps that could help to streamline your business.
BigCommerce Apps to Help You Thrive Through COVID-19
These BigCommerce apps help to ramp up your customer service and run your business in the wake of Coronavirus (COVID-19) as it continues to develop.
Campaign Marketing
Marketing Tips
COVID-19
Email Marketing
Omnichannel Retail
Retention Marketing
Retail Marketing
How to Encourage Ecommerce Sales Amidst the COVID-19 Pandemic
To help you navigate post-pandemic retail and knock it out the park, we’ve compiled some tips on using online channels to encourage sales and engagement.
16 BigCommerce Apps that Can Help You Run a Better Retail Business
BigCommerce have an impressive selection of apps available to support BigCommerce stores. Read on to find the best BigCommerce apps to meet you
Loyalty Programs: How Much Should Your Rewards & Points Be Worth?
This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic
As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
How Mecca Built One Of The World’s Best Loyalty Programs
Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
Rewards and Promotions: Treat Your Customers on Their Birthday [2024]
How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
6 Tips for creating a point system for rewards
The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow
Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.
Hayley Greenstein
LEGO® Certified Stores
Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.
Luke Simonsen
Federation +
[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.
Daniel Pantaleo
Pinjarra Bakery