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The Marsello Blog

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How to Create A Top-Performing Abandoned Cart Email (With Examples)

Learn how to create top-performing abandoned cart emails with proven tips, personalization, and real-life examples to recover lost sales and boost...

Francesca Nicasio

Loyalty & Marketing Expert


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How to develop a retail email marketing strategy – 7 do’s & don’ts Navigate retail email marketing for yourself with our 7 dos and don't to combat simple mistakes that often occur in email marketing strategies.
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Top 8 Omnichannel retail trends to look out for in 2021 Learn which omnichannel retail trends will continue to shape the online and in-store retail landscape in 2021 and beyond. Have you mastered these trends?
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What is marketing automation & how can retailers take advantage of it? Marketing automation is arguably one of the most essential secret weapons in an omnichannel retailer's arsenal... but how do you know you're doing it well?
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8 omnichannel marketing strategy tips that will boost your ROI True omnichannel experience leads to revenue increases and improved customer experience. Master your omnichannel marketing strategy with these 8 tips.
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Customer Loyalty vs Customer Retention – What should you focus on? We know any good store is customer-centric, but how do you know which is most important: Customer Loyalty or Retention? And which should you focus on?
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6 ways to attract new customers with a multi-platform marketing strategy Strengthen your multi-platform marketing strategy with these 6 actionable steps for developing customer buy-in with each marketing channel in your toolkit.
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
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10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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