The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/retail%20assistant%20at%20a%20spots%20store%20serving%20a%20customer.webp

Loyalty Marketing Artificial Intelligence

How to Turn Customer Loyalty Data into a Competitive Advantage

In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

Francesca Nicasio

Loyalty & Marketing Expert

https://f.hubspotusercontent40.net/hubfs/7956896/A%20women%20leaves%20feedback%20on%20a%20wall-mounted%20tablet%20which%20prompts%20how%20was%20your%20experience..png

Marketing Tips Customer Experience Retention Marketing Customer Feedback

How to Collect and Manage Customer Feedback Learn which methods of customer feedback collection could work best for your business and discover why you should consider this essential growth data.

https://f.hubspotusercontent40.net/hubfs/7956896/Customer%20paying%20with%20their%20mobile%20phone%20at%20an%20in-store%20at%20the%20point-of-sale.png

Marketing Tips Omnichannel Retail Customer Experience Retention Marketing

What is Omnichannel Marketing? Omnichannel – the 'in' phrase of the retail space. So what does omnichannel mean & how can you implement it into your business? Read on to learn more.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-miniblog-personalized-email-marketing-01.png

Customer Segmentation Email Marketing Customer Experience

Mastering Personalized Email Marketing with Custom Segmentation Learn how to segment your customers in groups derived from customers’ shopping data and use those segments to create targeted marketing that converts.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/thumbnail-01.png

Customer Experience Loyalty Marketing Retention Marketing

How to Grow Customer Loyalty With Birthday Rewards Learn the essentials about rewarding your customers on their birthdays and discover the benefits of a generous loyalty program.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/thumbnail2-01-1.png

Customer Experience Customer Feedback

Collecting Feedback To Enhance Your Customer's Experience Fun fact: a 5% increase in customer loyalty can increase your ROI. Learn about rewarding customers & discover the benefits of loyalty marketing. Read more.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-seo-series-part-one-cover-image%20copy.png

Marketing Tips Email Marketing Omnichannel Retail BigCommerce Customer Experience Loyalty Marketing Retention Marketing SEO Retail Marketing

SEO Series Part 3: Common Mistakes SEO Mistakes for Retailers to Know Solve common SEO mistakes before ever even making them with Part 3 of our SEO mini-series.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-seo-series-part-two-cover-image.png

Marketing Tips Email Marketing Omnichannel Retail BigCommerce Customer Experience Loyalty Marketing Retention Marketing Retail Marketing

SEO Series Part 2: Making Search Engine Optimization More Affordable Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO while taking the DIY route!

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png

Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp

Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/trophies-best-shopify-apps-2025.webp

Shopify Retail

Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png

Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Automated-Birthday-Email-Discount-Code.png

Loyalty Marketing Retention Marketing

Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.

Loyalty Marketing

6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.