The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

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Loyalty Marketing Artificial Intelligence

How to Turn Customer Loyalty Data into a Competitive Advantage

In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

Francesca Nicasio

Loyalty & Marketing Expert

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Marketing Tips Email Marketing Omnichannel Retail BigCommerce Customer Experience Loyalty Marketing Retention Marketing Retail Marketing

SEO Series Part 2: Making Search Engine Optimization More Affordable Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO while taking the DIY route!

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Marketing Automation Retention Marketing Retail Marketing

5 Ways to Measure Retail Customer Lifetime Value How much are each of your customers worth to you and how much should you invest in each of them? Learn how to calculate your customers' lifetime value.

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Campaign Marketing Marketing Tips Email Marketing Marketing Automation Retail Marketing

5 Ways to Capitalize on Your Holiday Marketing Strategies How do you get your store noticed in a sea of marketing during the holiday season? Discover 5 actionable tips for holiday email marketing to maximize ROI.

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News & Updates

Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...

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Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Loyalty Marketing

How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...

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Shopify Retail

Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...

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Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

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Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

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