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Loyalty Marketing
Engagement: Two Loyalty Program Success Factors

There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.

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Lance Walker

Loyalty & Marketing Expert

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Shopify Marketing Tips
7 Best Loyalty Apps for Shopify in 2025 Choosing the best loyalty program app for your Shopify store isn't easy. In this blog, we review the 7 Best Loyalty Apps for Shopify, and how they can...
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Shopify Marketing Tips
11 Best Shopify Apps to Grow Your Store in 2025 With thousands of apps in the Shopify App Store, it can be overwhelming to pick the one that's right for your business. Here are the 11 best Shopify apps...
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Shopify Product Recommendations Loyalty Marketing Shopify Plus Shopify Flow Google Reviews
What’s new for Marsello x Shopify retailers in 2022? From Shopify Theme Extensions and Google reviews to a new and improved user experience, we wrap up the biggest changes to Marsello for Shopify users.
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Shopify COVID-19 Omnichannel Retail Retail Marketing
26 Shopify Apps for Retailer’s Grappling with COVID-19 Post-COVID-19 retail means adapting to a changing online retail landscape. Check out our selection of apps that could help to streamline your business.
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Shopify Omnichannel Retail Retail Marketing
13 Shopify Apps to Take Your Retail Store to the Next Level Shopify has a growing marketplace of apps and solutions that can boost your business' revenue and reach. Read about our top picks for 2020 and beyond.
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Shopify Email Marketing Retail Marketing
Mailchimp for Shopify: Getting through the eCommerce break-up of 2019 If you’re a Shopify retailer who previously used Mailchimp, you’re probably trying to find an email marketing solution. Learn about your options here.
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Shopify Acquisition Loyalty Marketing SEO
Guide to Getting Your First Key Sales in 2022 In this blog, learn how to generate quality leads for your first key sales and turn new customers into life-long brand advocates.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing
What Does the Loyalty Landscape Look Like in 2025? Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.
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Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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News & Updates
Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.

Hayley Greenstein

LEGO® Certified Stores

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Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.

Luke Simonsen

Federation +

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[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.

Daniel Pantaleo

Pinjarra Bakery