The Marsello Blog

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Loyalty Marketing

How do I know if my loyalty program is working?

Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...

Lance Walker

Loyalty & Marketing Expert

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Social Media Marketing Halloween

5 Social Media Tips For A Scary Good Halloween 2023 Campaign Halloween is the perfect opportunity for retailers to prime their audience for the upcoming sale season. Here are 5 social media tips for Halloween 2022.

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Cyber Monday Social Media Marketing Black Friday

5 TikTok Trends Retailers Should Be Using This Black Friday Need inspiration for your Black Friday TikTok posts? We have put together a list of 5 tried-and-tested TikTok formats that we see working over and over...

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Social Media Marketing Sales Tracking

5 Tips for Tracking Social Media Sales In this post, we’ll shed light on the key steps and best practices you must take to effectively track and measure sales you’ve generated via social media.

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Social Media Marketing Sales Tracking

How To Turn Social Media Engagement Into Sales Here are three strategies you can use to take that engagement and convert followers into paying customers.

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Cyber Monday Social Media Marketing Black Friday

Social Media Planning for BFCM: 7 Best Practices to Implement We’ve put together a list of the top social media planning practices your brand should follow to attract and retain customers in the 2022 holiday season.

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Marketing Tips Social Media Marketing

Cutting Costs? 3 Marketing Strategies You Can’t Afford To Drop In A Recession Marsello CEO Brent Spicer discusses the state of the global economy, and how a market slowdown presents opportunities for independent businesses.

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Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

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Loyalty Marketing

What Does the Loyalty Landscape Look Like in 2025? Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.

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News & Updates

Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...

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Loyalty Marketing Retention Marketing

Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.

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Retail

10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.