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Marketing Tips Loyalty Marketing

Measuring ROI: Does Your Loyalty Program Deliver Value?

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).

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Francesca Nicasio

Loyalty & Marketing Expert

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Marketing Tips Loyalty Marketing

Measuring ROI: Does Your Loyalty Program Deliver Value? How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).

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Loyalty Marketing News & Updates

Marsello releases its first Loyalty Pulse Check The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.

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How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...

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Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...

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Loyalty Marketing

Engagement: Two Loyalty Program Success Factors There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.

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Loyalty Marketing

What’s The Point? The Science Behind Loyalty Points Programs There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.

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News & Updates

Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...

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Loyalty Marketing

What Does the Loyalty Landscape Look Like in 2025? Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.

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Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.

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Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

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Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

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Loyalty Marketing

7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.

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Loyalty Marketing

Loyalty Programs: What is the Return on Investment (ROI)? Here's how to calculate the return on investment of your loyalty program. Calculate the expected ROI of your loyalty program, or your past ROI.

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