<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/retail%20assistant%20at%20a%20spots%20store%20serving%20a%20customer.webp
How to Turn Customer Loyalty Data into a Competitive Advantage

In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

AuthorAvatar

Francesca Nicasio

Loyalty & Marketing Expert


Search

SearchIcon CrossIcon
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-_Shopify-Features-Roundup.png
What’s new for Marsello x Shopify retailers in 2022? From Shopify Theme Extensions and Google reviews to a new and improved user experience, we wrap up the biggest changes to Marsello for Shopify users.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-_Shopify-Flow-Blog.png
How to master loyalty automation with Marsello's Shopify Flow connection Learn how to automate custom loyalty rewards and encourage customer engagement by enabling Marsello’s Shopify Flow connection.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-_Ecwid-Launch-Blog-1.png
What a Marsello & Ecwid by Lightspeed integration means for retailers Learn how to supercharge your marketing for your Ecwid-powered store with Marsello.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Heartland-POS.png
What a Marsello & Heartland Retail POS integration means for retailers Run Marsello-powered marketing across all your brick-and-mortar & online stores by integrating seamlessly with Heartland Retail & your eCommerce platform.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/marsello-x-keep-cart-marketing-automations.png
Abandoned cart automations are just the tip of the iceberg. Recovering abandoned carts is just the tip of the iceberg. Here's how you can streamline business operations and increase Shopify revenue with automation.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Redeeming-Loyalty-Coupons.png
Redeeming loyalty coupons through a POS system Learn how to activate loyalty coupons and customer loyalty at your in-store POS.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Common-Traits.png
Creating effective customer segmentations through loyalty programs With customer segmentation, you can create personalized marketing campaigns that appeal directly to customers based on their purchase behavior. Learn how!
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Free-Shipping.png
Guide to creating free shipping rewards & boosting revenue for your business Free shipping rewards are a powerful loyalty tactic proven to get customers shopping and boost revenue. Learn how to make the most of them for your...
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Common-Traits.png
Common traits between the best customer loyalty programs We’ve done the research and reviewed the common traits that all the best customer loyalty programs have. Want to be one of them? Keep reading
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Friend-Referral-1.png
Drive brand awareness with customer loyalty If you aren't leveraging customer loyalty software to drive brand awareness, you're leaving money on the table. So how do you see profit from brand...
https://f.hubspotusercontent40.net/hubfs/7956896/Alchemy%20Equipments%20VIP%20loyalty%20program%20and%20notification%20email.png
How to drive repeat customers with a VIP loyalty program (with examples) A VIP loyalty rewards program gives your business a structured way to reward your most loyal customers. Learn the ins and outs of creating tiered loyalty.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Loyalty-Tiers.png
A complete guide to creating effective tiered loyalty programs Tiered loyalty programs are a business owner's secret weapon to establishing life-long customer relationships. Get it right from the start with our...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/trophies-best-shopify-apps-2025.webp
Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Automated-Birthday-Email-Discount-Code.png
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Loyalty-Program-Points-System-VIP-Tiers.png
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.