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The Marsello Blog

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How to design a loyalty program that actually builds brand loyalty

Turn your loyalty program into a brand engine. See how ALPHA60 and Adidas use recognition, access, and culture to deepen customer loyalty.

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Alice Cresswell

Loyalty & Marketing Expert


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SMS: Have you forgotten about this powerful marketing tactic? Used in the right context, SMS is a truly powerful marketing tactic. The key? It all comes down to following the tried-and-true recipe for success.
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4 Simple Marketing Automations For Easy Revenue Wins [With Examples] In this article, we’ve compiled a list of four marketing automations you can set-and-forget to generate a stream of consistent, predictable revenue.
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Order up! Marsello is now even better at serving hospitality businesses. When converting customers into regulars, hospitality businesses have unique challenges. These 4 features help merchants build valuable customer...
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How Marsello empowers Lightspeed Restaurant merchants to increase revenue Loyalty and customer marketing now work seamlessly within Lightspeed Restaurant POS, so merchants have all their sales and marketing in one place.
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Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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How to Request and Manage Google Reviews From Customers In-store and Online Requesting and responding to Google Business Reviews can feel like a big task. Learn how to manage reviews and target the right customers for valuable...
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How to Encourage Google Reviews From Your Customers Learn how to promote and acquire Google business reviews to increase your online presence and brand recognition – activate your reviews strategy today!
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How to Increase Repeat Business and Revenue with a Loyalty Program In this Cin7 Masterclass, Marsello CRO Rory Moss dives into how successful loyalty marketing drives repeat business and increases revenue.
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What’s new for Marsello x Shopify retailers in 2022? From Shopify Theme Extensions and Google reviews to a new and improved user experience, we wrap up the biggest changes to Marsello for Shopify users.
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How to master loyalty automation with Marsello's Shopify Flow connection Learn how to automate custom loyalty rewards and encourage customer engagement by enabling Marsello’s Shopify Flow connection.
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What a Marsello & Ecwid by Lightspeed integration means for retailers Learn how to supercharge your marketing for your Ecwid-powered store with Marsello.
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What a Marsello & Heartland Retail POS integration means for retailers Run Marsello-powered marketing across all your brick-and-mortar & online stores by integrating seamlessly with Heartland Retail & your eCommerce platform.
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
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10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.