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The Marsello Blog

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Retail Marketing
Your 2025 Retail Marketing Strategy Starts with the Right Data—Here's How

The best marketing strategies are fueled by data. In 2025, align your goals with data and ensure your marketing is set up for success in the year ahead.

Francesca Nicasio

Loyalty & Marketing Expert

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Loyalty Marketing
Drive brand awareness with customer loyalty If you aren't leveraging customer loyalty software to drive brand awareness, you're leaving money on the table. So how do you see profit from brand...
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Loyalty Marketing
How to drive repeat customers with a VIP loyalty program (with examples) A VIP loyalty rewards program gives your business a structured way to reward your most loyal customers. Learn the ins and outs of creating tiered loyalty.
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Loyalty Marketing
A complete guide to creating effective tiered loyalty programs Tiered loyalty programs are a business owner's secret weapon to establishing life-long customer relationships. Get it right from the start with our...
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Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
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Loyalty Marketing Retention Marketing Hospitality
Boost loyalty for hospitality with Marsello, Lightspeed Ordering & Bopple Integrated omnichannel loyalty for hospitality has never been so easy! Read how Marsello, Bopple, & Lightspeed Ordering bring seamless hospitality loyalty...
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Omnichannel Retail
5 Best Shopify Plus Apps for Omnichannel Retailers We’ve selected our top apps for Shopify Plus retailers. From marketing & foot traffic tracking to CRMs & order fulfillment, find the best apps for your...
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Marketing Tips
Boost your leads using diverse cross-platform marketing Learn how to make the most of your sales channels and marketing platforms by first understanding which platforms will perform best for your business.
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Marketing Tips
Improve retail customer engagement with these 7 marketing touchpoints How do you ensure your customers‘ experiences are enjoyable, memorable, & seamless across all your stores? Short answer: marketing touchpoints.
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Omnichannel Retail
Building an omnichannel retail strategy with Firestone Digital Marsello's Partnership's Manager sits down with Sam at Firestone Digital to chat about the future of omnichannel retailers and agency involvement.
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Email Marketing
How to develop a retail email marketing strategy – 7 do’s & don’ts Navigate retail email marketing for yourself with our 7 dos and don't to combat simple mistakes that often occur in email marketing strategies.
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Omnichannel Retail
Top 8 Omnichannel retail trends to look out for in 2021 Learn which omnichannel retail trends will continue to shape the online and in-store retail landscape in 2021 and beyond. Have you mastered these trends?
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Marketing Automation
What is marketing automation & how can retailers take advantage of it? Marketing automation is arguably one of the most essential secret weapons in an omnichannel retailer's arsenal... but how do you know you're doing it well?
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Retail
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
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Loyalty Marketing
Do Loyalty Programs Work? A Psychological and Economic Analysis This article takes an in-depth look at loyalty programs, why they work, and why some initiatives are more effective than others.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.

Hayley Greenstein

LEGO® Certified Stores

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Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.

Luke Simonsen

Federation +

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[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.

Daniel Pantaleo

Pinjarra Bakery