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Blogs & Articles

The latest tips, best practices, news, and expert insights.

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Loyalty Marketing
How to Set Up a Loyalty Program for Your Business (Without Overcomplicating It)

You don't need a custom app, a marketing team, or months of planning. Here's how to launch a loyalty program that actually runs itself.

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Max Crosse

Loyalty & Marketing Expert

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Hospitality News & Updates
Order up! Marsello is now even better at serving hospitality businesses. When converting customers into regulars, hospitality businesses have unique challenges. These 4 features help merchants build valuable customer...
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Loyalty Marketing
How Marsello empowers Lightspeed Restaurant merchants to increase revenue Loyalty and customer marketing now work seamlessly within Lightspeed Restaurant POS, so merchants have all their sales and marketing in one place.
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Loyalty Marketing
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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Google Reviews
How to Request and Manage Google Reviews From Customers In-store and Online Requesting and responding to Google Business Reviews can feel like a big task. Learn how to manage reviews and target the right customers for valuable...
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Google Reviews
How to Encourage Google Reviews From Your Customers Learn how to promote and acquire Google business reviews to increase your online presence and brand recognition – activate your reviews strategy today!
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Loyalty Marketing
How to Increase Repeat Business and Revenue with a Loyalty Program In this Cin7 Masterclass, Marsello CRO Rory Moss dives into how successful loyalty marketing drives repeat business and increases revenue.
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Shopify Product Recommendations Loyalty Marketing Shopify Plus Shopify Flow Google Reviews
What’s new for Marsello x Shopify retailers in 2022? From Shopify Theme Extensions and Google reviews to a new and improved user experience, we wrap up the biggest changes to Marsello for Shopify users.
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Shopify Plus Shopify Flow
How to master loyalty automation with Marsello's Shopify Flow connection Learn how to automate custom loyalty rewards and encourage customer engagement by enabling Marsello’s Shopify Flow connection.
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Ecwid by Lightpeed
What a Marsello & Ecwid by Lightspeed integration means for retailers Learn how to supercharge your marketing for your Ecwid-powered store with Marsello.
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Heartland Retail POS
What a Marsello & Heartland Retail POS integration means for retailers Run Marsello-powered marketing across all your brick-and-mortar & online stores by integrating seamlessly with Heartland Retail & your eCommerce platform.
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Abandoned cart automations are just the tip of the iceberg. Recovering abandoned carts is just the tip of the iceberg. Here's how you can streamline business operations and increase Shopify revenue with automation.
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Loyalty Marketing
Redeeming loyalty coupons through a POS system Learn how to activate loyalty coupons and customer loyalty at your in-store POS.
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Loyalty Marketing
How to account for loyalty programs: what’s the right method? How should loyalty points be accounted for in businesses? We look at 2 common methods — as a cost of sale or a liability — and discuss each.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing Retention Marketing
The Silent Revenue Killer: A Small Retailer's Guide to Spotting and Stopping Customer Churn Your best customers won't say goodbye. They'll just disappear. Discover the warning signs of retail churn and five tactics to bring them back.
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Loyalty Marketing
What Customers Actually Want From a Loyalty Program in 2026 Points alone aren't enough anymore. Here's what customers actually expect from loyalty programs in 2026
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.