Alice (they/them) is a passionate marketing expert, content strategist and creative. When Alice isn't on a mission to make marketing resources accessible to all merchants, you can find them producing electronic music or frequenting coffee shops.
While Black Friday works well for some retailers it's not right for everyone. Some risk cutting into margins, alienating customers or their diluting brand.
Need inspiration for your Black Friday TikTok posts? We have put together a list of 5 tried-and-tested TikTok formats that we see working over and over...