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The Marsello Blog

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Retail Marketing
Your 2025 Retail Marketing Strategy Starts with the Right Data—Here's How

The best marketing strategies are fueled by data. In 2025, align your goals with data and ensure your marketing is set up for success in the year ahead.

Francesca Nicasio

Loyalty & Marketing Expert

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Loyalty Marketing Retail Marketing
Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
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Retail Marketing Shopify & Lightspeed
Using Shopify With Lightspeed POS: A Comprehensive Guide For Retailers In this article, we look at how Lightspeed and Shopify integrate and what merchants can do to get the most out of each solution, used together.
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Retail
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Retail
Retail Outlook: Brick & Mortar Defies Odds, Surge Forecast For 2024 What's in store for retail in 2024? We analyze economists' forecasts, recent trends and the latest holiday sales data to look ahead at next year.
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Klaviyo Integrations POS
POS Integration: Connect Your Point-Of-Sale To Klaviyo [No Code Required] Looking for a simple, no-code way to integrate your POS with Klaviyo? Look no further. Bring all your online and in-store data into Klaviyo with Marsello.
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Loyalty Marketing Black Friday
Winning Black Friday 2024: Building Customer Loyalty that Lasts You win a lot of new business over Black Friday, but do they stick around? Learn how to keep new customers coming back after the sales season.
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Klaviyo
5 Klaviyo Integrations Every Retailer Should Be Using Selling in-store and online? Find out how these top 5 Klaviyo integrations can transform your retail business.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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SMS Campaigns
How Big-Box Merchants Are Dominating With SMS: And How You Can Too We analyzed SMS campaigns run by the giants. We put together our learnings into this article for you to read, examine and test yourself. Read on.
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SMS Campaigns
5 SMS Campaigns That’ll Have Customers Eager to Share Their Number Here are 5 creative, tantalizing & clever SMS campaigns that you can use or modify and promote as part of your brand’s customer experience. Read more.
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Marketing Tips WooCommerce
10 Best WooCommerce Plugins & Extensions To Grow Your Store in 2024 With over 800 plugins listed in the WooCommerce extension marketplace, it can be overwhelming to choose. Here are 9 plugins to grow your WooCommerce store.
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Loyalty Marketing Retail Marketing
New Integration: Advanced Loyalty Plugin For WooCommerce Retailers Marsello is fully integrated with WooCommerce. WooCommerce retailers can now run a powerful loyalty program in-store and online.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Retail
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
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Loyalty Marketing
Do Loyalty Programs Work? A Psychological and Economic Analysis This article takes an in-depth look at loyalty programs, why they work, and why some initiatives are more effective than others.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.

Hayley Greenstein

LEGO® Certified Stores

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Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.

Luke Simonsen

Federation +

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[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.

Daniel Pantaleo

Pinjarra Bakery