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10 Ways to Increase Customer Loyalty Without a Points Program

If you want to level up your customer loyalty initiatives beyond a points program, we've put together ten tips that can help.

Francesca Nicasio

Content Strategy Manager

Loyalty is everything. In an increasingly competitive ecommerce market, brands are constantly vying for customer loyalty, for good reason: loyal customers are often the most profitable. 

Plus, one of the best ways to tap into earned media (like word-of-mouth advertising, which most consumers trust above other advertising methods) is through—you guessed it—stronger customer loyalty. 

Perhaps the most common way businesses try to foster brand loyalty is through a points program. However, if companies simply provide a cut-and-dry rewards program and call it a day (as opposed to a spend-based loyalty program or VIP program), it can make customers feel unvalued or not like VIPs. 

In addition, if a program is solely about the points, it may fail to differentiate itself from other more competitive programs in the market. 

Industry data shows that just 18% of rewards program members actively engage with all the programs they're a member of, showing how some rewards programs may offer too little value to the customer. Oof. 

If you want to level up your customer loyalty initiatives beyond a points program, we've put together ten tips that can help.

Let's get started!

 


 

1. Set up email and SMS automations focused on bringing customers back

Email and SMS marketing are great ways to increase customer loyalty, as you can reach customers directly through their inboxes and mobile devices.

For best results, send triggered messages based on certain behaviors or actions your customers take. For example, you could send a message to a customer who hasn't made a purchase in a set amount of time or provide a voucher or discount as a way to say thank you after someone has made their first purchase. 

Pinjarra Bakery is an excellent example of a business putting email and SMS marketing to good use. The company uses Marsello to power various campaigns that entice people to come in.

“We send out an SMS blast to our loyal customers first or our loyalty customers first giving them first access to come in and try the product before we release it to the public,” Daniel explains. “And of course, we conveniently time the blast to go out around lunchtime so people are probably getting hungry that time of the day and so far the results have been great.”

Limited-Time-Pinjarra-Bakery-SMS-next-to-man-eating-a-pie-1

Another idea is to reward your customers' birthdays. You could track birthday purchases and the rate of redemption—all of which is valuable data that can be leveraged for more tailored marketing down the road.

Easy-to-implement options include sending a one-time special discount or a freebie via text or email. Just make sure to use unique codes to track the effectiveness of your automations.

2. Setting up targeted segments

Did you know that the average email open rate is just 21.5%? To make your emails more relevant, segment subscribers into different groups or categories based on criteria like location, age, or behavior. By doing so, you can better cater to each segment through the content and deals you offer, intrinsically creating more value for your customers. 

Oh, and as a pro tip, consider using your subject lines to gauge interest in new products and themes you're considering offering.

3. Foster a strong community incidental to your brand

A brand community, when done right, is a way to rally together your most loyal customers or people who are the most interested in what you have to offer. Communities bring people together, which drives loyalty through shared experiences, meaningful connections, and a sense of belonging.

Marsello customer Pace Athletic is a master at community-building. The company has a run club that includes social jogs for all fitness levels. These run events end at local pubs where members can socialize, relax, and build friendships over a meal or drinks.

See if you can implement similar initiatives in your business. If you run a game shop, you could consider running a monthly board game night at your location. Brewery? Maybe a recurring beer tasting event or a pub quiz. Whether you want to keep it casual or more formal, brand communities are a great way to tap into brand loyalty and customer advocacy.

4. Offer exclusive access and early releases

Never underestimate the power of exclusivity. By fostering a sense of unique value or desirability—either by offering limited availability or exclusive access—brands can tap into the age-old desire of customers wanting to get something that's hard-to-get. 

You can use this to your advantage by targeting your top spenders or frequent purchasers and creating a segmented campaign. Reward them with access to exclusive events, pre-sale access to limited edition items, or other similar events. 

Take, for instance, Nordstrom, which gives members of The Nordy Club (the company's loyalty program) early access and extra discounts at sales events.

the nordy club - loyalty example

5. Start a referral program

To start things off, assign each consumer a unique referral code. Then, when they share your business with their friends, you can see if a purchase or subscription was made through the code and offer the customer (and maybe even the referred person) a reward. We recommend offering rewards that aren't point-based, like a free product or exclusive discount.

Also, make it easy to refer others: consider including a template with their unique code that customers can copy and paste. By reducing the friction around referrals, you'll make it easier for your brand to harness the power of earned media.

6. Provide valuable content and resources

Another great way to build customer loyalty is by creating content that's both informative and helpful for your customers: all with your own branding, of course. 

Let's say you run a makeup or beauty company: you could do TikTok or Instagram user-generated reviews of your products, do tutorials on how to apply certain products, or make a Q&A video about frequently asked questions. 

When you offer tips, guides, and tutorials on topics your audience cares about, you position your company as an expert and drive brand awareness by playing the long game.

7. Collect customer feedback

The best way to improve and understand customer satisfaction is through feedback, and what better moment to get feedback than right after a purchase? You can consider offering a small perk like free shipping on their next order as a small incentive, but what's crucial is to make it easy for your customers to provide feedback and to ensure they don't feel pressured into doing so. 

Marsello's customer feedback capabilities allow shoppers to provide input with just a few clicks, so the experience is effortless.

Check out this example from Madame Fancy Pants, which uses Marsello's customer feedback capabilities to create a simple, visually appealing survey so customers can quickly rate their shopping experience.

Marsello-Madame-Fancy-Pants-Customizable-Feedback-Survey

Already have customer feedback? Be sure to act on it to improve your retention strategies. And don't forget to proactively inform your customers about any changes and updates you've made so they feel heard and seen.

8. Create a customer-centric culture

Improving customer loyalty isn't just about what you put out there—it's very much an inside job. The people in your business play a crucial role in fostering customer loyalty, so you need to instill the value of customer-centricity in your teams. 

You can do this by providing ongoing training and development focused on customer service to keep folks at the top of their customer support game. 

A great example of this in action comes from Zappos, which has built a reputation for exceptional customer service. The company provides extensive training for their employees, including a four-week program that emphasizes the importance of customer satisfaction. This commitment to training has helped Zappos achieve a high level of customer loyalty and a strong brand reputation.

Another example is Pace Athletic, who run a regular running club for their community. Why we love it? Pace Athletic live and breathe what they do - a running club is a natural extension of their brand, and a way to connect on a deeper level with their customers and followers. 

The Pace team don't organize a running club to generate sales (at least not directly). But it does drive brand awareness and sales as a result. When their community build deeper relationships with the Pace team, they want to come in-store and ask for the staff's recommendations, suggestions and pointers. They want to support their local business, and the people behind it.

If you are passionate about what your business sells and what you represent, building community will come relatively easily. But it does take time and requires a commitment, so don't be disheartened if you don't see the revenue impact right away.

 

9. Invest in unique products and services

People stick with retailers and restaurants that consistently provide products and services they won't find elsewhere. So, strive to deliver unique and high-quality offerings to all of your guests. 

If you're in retail, this can come in the form of trendy fashion or homeware products that enhance your customers' lives. If you're a restaurant, this could mean offering exclusive and innovative dishes, sourcing locally grown and fresh ingredients, or creating a unique dining experience with exceptional ambiance.

When you do this consistently, you build a loyal customer base and differentiate yourself from the competition.

10. Implement corporate social responsibility (CSR) initiatives

Doing good is good for business. Industry data shows that consumers are more likely to choose brands that promote CSR aspects like sustainability. According to Neilsen, "a whopping 81% of respondents said that it's extremely or very important that companies implement programs to improve the environment. When it comes to action, 73% said they would either definitely or probably change their consumption habits to reduce their impact on the environment."

To that end, it may make sense for your business to develop sustainability programs that focus on reducing environmental impact. This could include minimizing waste, using renewable energy, and sourcing sustainable materials.

Of course, CSR isn't just about sustainability. Social responsibility also encompasses societal issues like fair labor and community. So if these values align more with your brand, start exploring ways to support social causes. For instance, the brand TOMS partners with non-profit organizations that work on various societal issues, including access to mental health resources, community rehabilitation, and education.

TOMS initiatives - loyalty examples

Before you begin...

To ensure that your customer loyalty approaches are paying off, you must track key metrics regularly. Otherwise, you run the risk of investing significant time and money for no result. While you may not need to track all of the data points below, familiarize yourself with them and check in with your marketing team to determine which ones are the best for your organization. 

  • Net Promoter Score (NPS): This measures customer satisfaction and loyalty based on how likely customers would recommend a product/service to others on a scale of 1-10. Detractors are 0-6, while Promoters are 9-10. A score over 50 is generally good, while above 70 is great.
  • Customer Retention Rate: The rate at which your customers stay with you over a specific period, which reflects the effectiveness of your loyalty-building efforts. Make sure you balance this with customer acquisition strategies.
  • Customer Lifetime Value (CLV): This is an indication of the total revenue expected from a customer over their entire relationship with a brand. It's a great way to identify more valuable customers and assess the long-term value of customer loyalty programs.
  • Repeat Purchase Rate: The proportion of customers who make repeat purchases, which indicates ongoing customer engagement and loyalty. Customers with a high RPR should be targeted when launching new products or services.
  • Customer Satisfaction Score (CSAT): This provides immediate feedback on customer experience and loyalty; it's the average score given when you ask customers how happy/satisfied they were with an experience.

While this isn't an exhaustive list, tracking some (or all!) of the above metrics will put you well on your way to quantitatively understanding how your brand loyalty efforts are paying off.

Final words

We've covered a lot of ground looking at the top ways your business can foster customer loyalty without needing a points-based program.

While you don't need to implement all of these at the same time, we recommend trialing out at least a couple of these methods and seeing what sticks. Most importantly, this shouldn't be a "set it and forget it" approach. You need to stay attuned to the feedback received and stay in the know on industry best practices. This way, you'll be ahead of the curve and continually improve customer loyalty. 

If you're looking to create an omnichannel loyalty program that offers real value, Marsello has you covered.  From SMS and email marketing to loyalty and referral programs, Marsello can help you from start to finish.

Speak to an expert today.

 


 

Need help? Get advice from a loyalty expert and start driving repeat sales.

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Read more: 7 Steps To Building A Profitable Loyalty & Rewards Program

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    10 Communities For Retail Business Owners To Join: Learn, Connect & Grow

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    Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.

    It can be a lonely journey being a business owner. Even with family, friends and staff around to support you, there are unique challenges we face as independent retailers and sometimes all you need is to connect with people who can relate.

    We've put together a list of communities, hubs, YouTube channels and online forums filled with experts and peers who can help and support you along the way. 

     


     

    The Boutique Hub

     

    The Boutique Hub home page


    The Boutique Hub is the world’s largest boutique industry community, connecting boutique retailers, eCommerce retailers, wholesale brands, product makers, and industry services and experts. The Hub provides daily connection, strategy, training, wholesale shopping, live events, and a voice for the boutique industry.

    The Boutique Hub has a paid community offering. As a member, you'll find over 7,500 peers to connect with. You'll access hundreds of trainings for all levels of business, daily content calendars, social media engagement libraries, and guest experts with live trainings weekly.

    But if you're not looking to pay, there is a wealth of free content on their website too. Plus, you can follow The Boutique Hub on YouTube for regular updates and tips.

     

    MeetUp groups

     

    Screenshot of a MeetUp search

    MeetUp groups are a great way to connect with other retailers and business owners. Use MeetUp to search for events and communities in your area, and join the groups that resonate with you! Some are structured — sponsored by retail service providers — others are more casual get-togethers with peers.

    Whatever kind of group you're looking for, especially if you're based near a large city, you're bound to find it here.

     

    RETAILMavens

     

    RETAILMavens home page


    If you're looking for training and 1-1 support, look no further than Cathy Donovan Wagner at RETAILMavens. As a former retailer, Cathy knows how much running a business can have you losing sleep... That's why her business focus is more profit, better sleep.

    While this is a more traditional consultation approach, RETAILMavens also has a YouTube channel and Facebook community for those more interested in learning from afar, or connecting with likeminded business owners.

     

    Start A Boutique

     

    Start A Boutique home page


    Are you a woman looking to start or scale your retail business? Raquel at Start A Boutique is dedicated to helping other women become successful boutique entrepreneurs.

    After working at a 9-5 that she wasn't passionate about, she started her first online boutique in 2006 (at the age of 23!) which quickly expanded into a brick + mortar location 6 months later and another location a year after that.

    Starting a new business is no small feat, and she's been through A LOT of trial and error (and money!) to get it right. So for the past 8 years, she has consolidated all her learnings and set up Start A Boutique to help others create their own thriving boutique business.

    Raquel has a YouTube channel, Facebook group and Instagram profile so you can dive right in.

     

    Reddit: r/smallbusiness

     

    Screenshot of the small business subreddit

    While not retail-specific, r/smallbusiness is a great place to go if you are looking for advice or guidance from other business owners. From employee Christmas gift ideas to lawsuits, other Redditors can share their experience or ideas with you and offer support.

    Reddit is anonymous (unless you choose to share identifying details of your business) so it's a great place to ask anything or just have a vent.

     

    How To Run A Retail Store

     

    How To Run A Retail Store home page

     

    Sara Stonecipher of How To Run A Retail Store has spent 20+ years growing, learning, failing, succeeding, and refining her retail skills. Now, she's on a mission to help other business owners work through all the challenges and delights of growing a business. 

    With all her changes over the years, her retail company has doubled in size and is making over a million dollars a year in revenue. She's focused on being an active participant in her local community, creating an immersive shopping experience for the people who live in her city.

    You can check out Sara's workshop and courses on her website, or follow her channel on Youtube.

     

    The Small Retailer Network

     

    Small Retailer Community home page

    The Small Retailer Network in Dubai is a free membership community that host coffee catch-ups, events and workshops for independent retailers. Whether you are an established retailer or just starting your business journey, their community is there to support and encourage you to succeed.

    If you're non-local, they also have a range of places you can ask questions, access support and get advice from the community, including a Whatsapp group chat, Instagram profile and Facebook page.

     

    WhizBang! Retail

     

    WhizBang home page

     

    WhizBang! Retail is all about practical, tactical, money-making ideas and customer-focused strategies.

    On their Youtube channel, retail experts Bob and Susan Negen offer weekly retail tips, world-class online training, business-building events, and transformational programs that help retailers create the wildly successful stores of their dreams.

    WhizBang! are definitely more focused on training and consultation, but they have a rich selection of content on the YouTube channel above, and you can follow them on Instagram and Facebook too.

     

    Retail Minded

     

    Retail Minded conference page

     

    Looking for more of an event or conference? Retail Minded has you covered with the Independent Retailer Conference. Attendees can expect to learn from industry leaders, retail decision makers, technology providers and more. Talks cover the latest must-know insights to help retailers, marketplace sellers, e-commerce operators and other industry professionals thrive.

    Beyond the conference, Retail Minded introduces retailers to leading industry resources, merchant specific news and timely education to help independent businesses – both online and offline – thrive in their unique retail goals.

     

    Retail Customer Experience

     

    Retail Customer Experience webinar

    Retail Customer Experience's on-demand, evergreen webinars cover a wide range of topics, from increasing holiday conversion rates to leveraging AI. Some are more relevant to larger retailers, but much of the content is suitable for any retailer.

    It's also worthwhile checking out their events around the US, especially if you're interested in technology and innovation in the retail and hospitality sector.

    Other communities and forums:

     

    United States

    National Retail Federation

    UK

    The Federation of Independent Retailers 

    British Independent Retailers Association

    Canada

    Retail Council of Canada

    Australia

    Australian Retailers Association

    Retail Leaders Forum

    New Zealand

    Retail Leaders Forum

     

    Have I missed one?

    Are you part of any communities, forums or networking groups that I've missed? Let me know at marketing@marsello.com.

     


     

    Join a community of 5,000+ retailers building sales with Marsello's customer loyalty software

     

    Start free trial

     


     

    Read more: 7 Steps To Building A Profitable Loyalty & Rewards Program

    Retail Outlook: Brick & Mortar Defies Odds, Surge Forecast For 2024

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    What's in store for retail in 2024? We analyze economists' forecasts, recent trends and the latest holiday sales data to look ahead at next year.

    A millennial born in the digital age, I grew up arrogantly thinking brick and mortar was on its last legs. Ecommerce was the way forward, and before we knew it, we’d be living in floating armchairs with everything we needed on a projected screen in front of us (think Wall-E).

    Turns out, things don’t move so linearly. And while technology might evolve exactly as quickly as you expect, human nature doesn’t quite match up in rate of change. We don’t want to live isolated from others, married to a holographic screen, consuming limitlessly.

    Maybe we don’t want mandated office days, but we do want to be in the office, around people, on our own terms. We want the option to shop online, but we also want to know we can head into the city to try those jeans on for size. We’ll make a day of it—see friends for coffee, go to the gym, or run some errands.

    Over COVID, we hedged our bets on direct-to-consumer commerce. Big Tech like Amazon went all-in on hires during the pandemic, then made massive staff cuts when eCommerce transactions tapered off earlier than expected.

    Retail giants also bet big on leisurewear—anticipating a pivot to work-from-home comfies to stick around. But it wasn’t long before they realized they’d over estimated demand. Shoppers reported seeing leisurewear littering Target shop floors, and sales abounded to move stock.

    Looking ahead, what can we expect from 2024? More of the same, or a shift for the better?

     


     

    Online Retail Sales: 2024 Outlook


    2022 saw a contraction in online sales worldwide, but 2023 has been back to growth again—around 7%. Now, even with the possibility of recession still hanging thick in the air (will it happen? will it not?), the consumer appears to be resilient.

    The Economist Intelligence Unit, EIU, is predicting online retail sales growth globally to head back into double-digit growth (10.5%).

    But the US and Western Europe will still be playing catch up, with more sluggish single digit growth than the global average. We’ll be seeing profitability pressures continue to restrict growth in the DTC space, with investors seeking better returns.

     

    Brick and Mortar Sales: 2024 Outlook


    If you’ve been following retail news, you’ll have seen Kohl’s has been suffering in eCommerce sales. Following other big brands, Kohl’s has committed to modernizing its physical presence, as well as providing offers and promotions consistently across all channels.

    Where SMB and mid-market retail can provide a more personal touch, retail giants are under pressure to supplement a lack of personalization with expensive tech and impressive fitouts. Consumers are voting with their wallets, demanding a slick, engaging experience of the bigger players. Think Mecca, IKEA, Apple and LEGO.

    Post-pandemic, consumers seem more likely to switch brands for a better product, deal or experience. We’re so used to buying online now, that after the lockdowns it feels like an experience in itself to wander the stores and physically touch what you intend to buy.

    Rory Moss, loyalty and retail expert weighs in: "While I believe we’re seeing a shift back to brick-and-mortar experiences, retailers are still feeling a lot of the lagging pressures they faced during the pandemic lockdowns, and they’ll still be navigating these effects during 2024."

    Pressures include staffing issues, stock delays and increasing supplier costs (a lot of which are driven by fuel prices and production delays from China).

    "These are all passed on to customers and inevitably eat up retail margin," Rory says, "so we’ll still see consumers considering ‘price’ at the checkouts until the later half of 2024."

    In saying that, EIU forecasts that brick and mortar sales will make up a whopping 85% of total retail sales in 2024. The businesses that have made it through high interest rates and rising costs will enjoy recovering foot traffic and a sales boost.

    “2024 will see the strongest pace of growth for offline retail since the post-pandemic rebound of 2021,” EIU predicts.

    This trend will be global. Beyond Kohls, other large retailers like Nordstrom (US) and Primark (Ireland) are planning store expansion in the US in 2024.

     

    Overall Outlook for Retail in 2024

     

    While the online sales forecast is still overcast, the clouds are clearing and a growth surge is on the horizon for brick and mortar.

    Black Friday / Cyber Monday 2023 proved that the consumer is ever-resilient. We also saw that loyal customers are a critical asset to retailers—brick and mortar in particular.

    Marsello’s latest data shows around half of eCommerce shoppers were repeat customers, and half new shoppers.

    For brick and mortar retailers, on the other hand, repeat customers made up 80% of BFCM sales. What's more, physical retailers grew their customer databases by around 22% over Black Friday in 2023.

    Loyalty programs and customer marketing will play a huge part in boosting 2024 brick and mortar sales.

    "All of this is good news for discount brands and fast-food chains, but if you’re not a price discount retailer, now is the time to utilise your customer data and deliver campaigns which deliver better experiences for your customers," Rory emphasizes. "It’s a great way to mitigate price perception and that’s really where loyalty programs shine."

     


     

    Start a free trial of Marsello, connect your eCommerce and POS platforms, and start syncing the last few months’ worth of sales!

    In 2024, it’s time to put all that data into motion… 

    Start free trial

     


     

    Read more: 7 Steps To Building A Profitable Loyalty & Rewards Program

    POS Integration: Connect Your Point-Of-Sale To Klaviyo [No Code Required]

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    Looking for a simple, no-code way to integrate your POS with Klaviyo? Look no further. Bring all your online and in-store data into Klaviyo with Marsello.

     

    Want to bring all your in-store sales data into Klaviyo?

    Want to connect all your bricks-and-mortar and eCommerce transactions to unique customer profiles?

    Want to segment your customers by their behavior, no matter where they’re shopping with you?

    Look no further.

    Marsello’s omnichannel loyalty program is your solution. Marsello integrates with point-of-sale (POS) apps as well as your eCommerce apps, and syncs all that data into Klaviyo.

    That means you get all your sales data in one place. Better yet, it’s all identifiable. So if your customers are shopping with you online and in-store, you can see a complete activity log of all their purchases.

    That means more complete data, and more marketing precision.

    Klaviyo Integration - How does it work - Banner

     


     

    Why do I need to use a loyalty program?

    A loyalty program is one of the only ways to de-anonymize in-person transactions.

    Without it, your customers can come in and shop without identifying themselves. Which means you’ve got regulars you can’t talk to, unless you’re actually speaking to them in the store!

    You can’t let them know about new products, you can’t email them discounts for their loyalty, you can’t tell how much they’re spending with you.

    With a loyalty program, you know your customers. They're motivated to self-identify, because they earn points on each purchase. Using Marsello, they simply scan their loyalty code or give sales staff their mobile number. This attaches the customer to the sale, and syncs all the order details through to their profile in Klaviyo.

    Plus, with Marsello, you get much more than just SKU and order data. You can see points balance, tier status, and repeat purchase rate in Klaviyo as well (and use these data points for segments and automations). This shows you how engaged your database is, and how incentivized they are to come back.


    See how Marsello's POS + Klaviyo integration works
    Book a call with an expert to connect your in-store and online sales data with Klaviyo.

    Speak to an expert

    Marsello Integrations

     




    How does the Klaviyo POS integration prevent marketing misfires?

    Marketing works best when it’s data-driven. But your automations won’t make any sense if they’re firing only on your eCommerce transactions.

    If your customers get a consistent brand experience when they shop online, but they’re not getting the same experience when they go in-store, it’s incoherent and jarring.

    For example, if Ronnie Regular gets a follow up email after he buys knitwear online, letting him know how to care for his new garment, that’s the experience he expects from his in-store purchases next winter too.

    By seamlessly linking your sales channels with Klaviyo (via Marsello), you can leverage your in-store loyalty and order data. This enables you to craft more impactful campaigns through Klaviyo. You can segment, automate, and communicate with all the necessary information at your fingertips.

     


     

    How does the Klaviyo POS integration work?

     

    Simply connect your POS, eCommerce and Klaviyo accounts to Marsello. Marsello then links up your in-store loyalty and order details with Klaviyo customer profiles.

    This makes Marsello your loyalty and sales hub, with all that customer data flowing through into Klaviyo for more efficient marketing.

    With the Klaviyo and POS integration, you will:

    • Share customer details with Klaviyo profiles: Sync customer details into Klaviyo, making customer profiles juicier with relevant data.
    • Share customer events with your Klaviyo account: Set up events to automatically send timely and targeted emails based on what your customers are doing – like their shopping habits, loyalty actions, or feedback. These events happen fast, almost in real-time. Share events like in-store and online orders, loyalty actions, and feedback.
    • Send your loyalty and order data to Klaviyo: Sync POS and eCommerce loyalty data and orders to Klaviyo customer profiles instantly. This gives you the full picture of how customers spend. You'll get to know your customers better – their habits and how they like to shop.
    • Create offers and coupon codes for Klaviyo campaigns: Whip up discount codes that work both in-store and online for your campaigns. Load them up against specific customer profiles so folks can enjoy discounts wherever they shop.
    • Build detailed customer segments for Klaviyo campaigns: Take advantage of both in-store and online data to create special customer segments in Klaviyo. These custom audiences help you run more personalized campaigns that go beyond just your VIP list.

    See Marsello's POS + Klaviyo integration in action
    Book a call with an expert to connect your in-store and online sales data with Klaviyo.

    Speak to an expert

     


     

    “Having something that worked across both [online and in-store] channels was really important. Marsello gives us the tools on that front ... It makes it very easy to talk to our customer in just one voice”.

    Will, Pace Athletic

     

     

    What's possible with the POS + Klaviyo integration

    Best integrations for klaviyo - retail

    When you connect Marsello and Klaviyo, you unlock a treasure trove of valuable loyalty and order data such as purchase site, order total, product selections, and more.

    Let’s learn more about the specific data sets that get synced to your Klaviyo profiles.

    POS and eCommerce orders

    By syncing your POS and eCommerce order events into Klaviyo, you can create a 360-degree view of your customers’ spending behavior with your business. With this data, you can create targeted segments and automations based on in-store and online orders, enabling further personalization of your email marketing efforts.

    Loyalty activities

    Using Marsello’s loyalty program, you can encourage customers to return by rewarding them with loyalty points for each purchase they make. Sync loyalty events into Klaviyo to create custom segments and automations based on loyalty program engagement, then use customers’ loyalty profile information to further personalized your marketing efforts. For example, when a customer claims a coupon but hasn’t redeemed it, you could send a follow-up email that recommends products and encourages them to shop.

    Feedback responses

    Finally, using Marsello’s customer feedback features enable you to measure customer satisfaction with their shopping experience, helping you keep track of what you’re doing well and how you can improve. Sync feedback responses to Klaviyo to help measure customer sentiment. Create segments and automate follow-up emails to help nurture customer relationships with your brand.

    And more! For a full list of what’s possible, visit the Help Center.

     


     

    How to connect Klaviyo to your POS with Marsello

    Now that you know how Marsello’s loyalty and order data can empower your email marketing campaigns, here's how to enable the Klaviyo integration within Marsello.

    In your Klaviyo account, you will need to generate a new API key with Full Access to Profiles. 

    To create an API in Klaviyo

    • Navigate to API keys under your profile settings
    • Enter “Marsello” as your Private API Key Name

    • Under Select Access Level, select Full Access Key
    • Click Create. This will generate your new API key.
    • Copy this key and keep it ready to paste into your Marsello add-on settings.

    If you haven’t already created a Klaviyo account, you can do so here.

    How to enable the Klaviyo integration in Marsello

    • First, log in to your Marsello account
    • In your Marsello admin, navigate to Integrations > Add-ons
    • Find Klaviyo in the list of add-ons and click Connect

    • Click Save. Your Marsello & Klaviyo accounts will now be connected.

    And that's it!

    No code, just a simple, seamless integration that only takes a minute.


     


     

    See Marsello and Klaviyo in action with your business
    Book a call with an expert to try Klaviyo and Marsello together.

    Speak to an expert

     

    Next read: 5 Klaviyo Integrations Every Retailer Should Be Using

    Winning Black Friday 2024: Building Customer Loyalty that Lasts

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    You win a lot of new business over Black Friday, but do they stick around? Learn how to keep new customers coming back after the sales season.

    Updated 3 June 2024.

    You win a lot of new business over Black Friday, but do they stick around? Black Friday isn't just about sales; it's a unique opportunity to build long-lasting customer relationships and strengthen brand loyalty.

    While the typical approach emphasizes short-term gains in the form of sales and revenue, this strategy falls short in fostering lasting loyalty beyond the holiday season. So, how can you transform Black Friday into a platform for building customer loyalty that endures?

     




    Quick links:

     


     

    Prioritizing Relationship-Building Over Discounting


    Black Friday presents an opportunity to engage customers on a deeper level. While many shoppers chase discounts, true brand loyalty goes beyond price reductions. Consider your own shopping habits – you likely have loyalty to brands that resonate with your values and engage with you through various channels. Brands that prioritize customer experience, for example, tend to have more committed customers.

    Building authentic relationships with your customers creates a defense against competition and discount-driven strategies, enabling your brand to thrive even in a volatile market.

    The 3 Types Of Black Friday Shoppers


    There are three types of customer who jump on a Black Friday sale. Some customers you’ll want to avoid entirely, while others will be left with a lasting, positive impression of your brand (and come back for more).

    1. Bargain Hunters


    These Black Friday shoppers are notorious for scoping out the best deals and discounts, rather than building long-lasting relationships with brands. They’ll look for the store with the best price on the products they’re looking for, and will happily choose Amazon over you.

    2. Loyal Regulars


    Your most loyal customers love keeping tabs on your sales so they can enjoy the odd discount. They’re shopping with you at most times of the year anyway, but sometimes there’s that item they couldn’t quite justify at full price and they’re elated to pick it up at 10% off. This segment will also typically purchase more items from you over sale periods than other segments.

    3. Brand Newcomers


    This is your ideal segment of new customers. These customers are first-time shoppers who discovered your brand because they spotted a sale, and were overjoyed by the product and brand experience. They loved what they found, and they are more than happy to sign up to your loyalty program or email list to hear from you more. Let’s take a closer look at the second two segments, and how you can maximize sales from each of them during (and after) Black Friday.

     

    Maximize Black Friday Sales To Your Regulars


    Black Friday is the perfect time to show your loyal customers some extra love. This shopping season, you can boost your sales by following a few key strategies. Let's dive into these tactics to make this Black Friday a memorable one for your loyal customer base.

    Black Friday email campaign

    Send more campaigns


    Send more emails and SMS messages—the normal marketing rules don’t apply. If you run a loyalty program, make sure you’re using your customer purchase data to send targeted discounts and offers where possible.

    Prepare your loyalty program


    There’s a lot you can do to add value over Black Friday beyond discounting. You can award more points per dollar spent, introduce exclusive seasonal rewards, or offer limited-time access to a higher loyalty tier.

    Give them special treatment


    Make your existing customers feel even more loved by giving them VIP or early-bird access to your sales. Alternatively, you can offer a kickstarter voucher as a bonus—an initial $10 off to stack onto their Black Friday discounts.

    Encourage them to share your sales


    Encourage your customers to let their friends know about your sales. Offer incentives for referrals. You can sweeten the deal by offering extra loyalty points or rewards for sharing over the Black Friday campaign period.

    Remind them of the value they earned


    Send frequent points balance emails to remind these customers of their rewards, reinforcing the value you delivered over the sales period. (This has the bonus effect of encouraging them to return and redeem their rewards!)

     

    Attract Newcomers Who Will Stick Around


    Over Black Friday, you’ll welcome newcomers into your customer base who have potential to become loyal supporters in the long run. Let’s explore some strategies to keep newcomers engaged beyond the sales season.

    Prepare your loyalty program


    Will Brand Newcomers get anything extra in your loyalty program if they sign up over Black Friday? Double or triple points for a Black Friday purchase perhaps? A 10% voucher on their next purchase? Make sure your offers are all set up, ready for your campaigns.

    Capture their details!


    Make sure you effectively communicate the benefits of joining your loyalty program to increase your customer attachment rate during the holiday season. This will grow your marketable database and help you retain them beyond Black Friday.

    Customer attachment rate: The percentage of your total sales that are linked to a customer profile. A higher customer attachment rate signifies superior data quality and enhances your ability to effectively market to your database.

    Encourage them to share their experience


    Promote active participation in your loyalty program and create opportunities for these customers to share their positive experiences with friends and family. Encourage them to refer new customers and reward them for doing so. This not only helps you acquire new customers but also solidifies the bond with your newly discovered audience.

    Ask for their feedback


    Asking for private customer feedback can reinforce positive interactions and help iron out any hard feelings. Customers who reciprocate by leaving feedback (good or bad) indicates a promising level of engagement, and can mitigate bad reviews.

     

    How Marsello Helps Merchants Sell More Over & After Black Friday


    Marsello merchants went over and above in Black Friday in 2022—running extra loyalty program incentives, rewarding customers for referring friends, and sending countless email and SMS campaigns. Over the Black Friday / Cyber Monday sales period, more than 2.6 million orders were placed by their loyal customers.


    Black Friday points campaign

    How do Marsello merchants set up for success?


    • A beauty retailer in the US sent a whopping 2-7 emails per day over the sales period, and made more than $350k in revenue Black Friday sales, with one email making over $26,000.
    • A food retailer in the US sends around 1 email per day over the BFCM period. Their points earned by customers triple in November and December each year compared to other months.

    Top tactics to retain and grow Black Friday customers

     

    • Points campaigns: To award more points per dollar spent over a particular time period or in a specified store
    • Tiered loyalty: To incentivize shoppers to unlock more valuable rewards and spend-to-points ratios
    • Prompts for staff at POS: Add reminders at point-of-sale so staff remember to add customers to each sale. Lightspeed users can do this with the Advanced Marketing add-on, powered by Marsello.
    • QR codes & digital membership cards: Help to increase customer attachment rates by making it easy for them to identify themselves at point-of-sale.
    • Referral programs: Make the most of the sales frenzy by offering referral incentives. Drive word-of-mouth and brand awareness from regulars, and let new shoppers know about the program too.

     


     

    Final Words

     

    Black Friday is undoubtedly a powerful tool for businesses to boost sales and revenue. However, its true potential goes beyond the short-lived excitement of discounts and one-time transactions.

    To truly harness the value of Black Friday, companies should shift their focus towards prioritizing relationship-building over discounting.

    While Bargain Hunters may provide a quick spike in sales during the holiday season, their loyalty tends to be fleeting. Instead, businesses should concentrate on cultivating relationships with Loyal Regulars and Brand Newcomers.

    Loyal Regulars, who already have a connection with your brand, can be nurtured further through personalized marketing efforts, VIP access, and special offers during Black Friday.

    On the other hand, Brand Newcomers, attracted by the sale, present an opportunity to convert them into long-term customers through effective communication, loyalty programs, and referral incentives.

     


     

    Read more: 7 Steps To Building A Profitable Loyalty & Rewards Program

    5 Klaviyo Integrations Every Retailer Should Be Using

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    Selling in-store and online? Find out how these top 5 Klaviyo integrations can transform your retail business.

    Klaviyo is a game-changer for retailers, and it's easy to see why they love it.

    Its user-friendly interface and straightforward setup make it a favorite among retailers of all sizes, allowing them to streamline marketing, engage with customers, and ultimately drive sales and growth.

    However, unlocking the full potential of Klaviyo's capabilities can be overwhelming, especially with its extensive list of integrations. From seamless connections to popular e-commerce platforms to personalized product recommendations and targeted ad campaigns, Klaviyo’s network of integrations can do it all!

    To help you narrow down your choices, we've identified the top five types of Klaviyo integration every retailer should be using—especially if you’re selling in-store and online. We’ve included a few good examples of each so you can find the solution that works best for you.

    Regardless of which integrations you choose, rest assured that setting them up is straightforward and hassle-free, so you can quickly leverage Klaviyo's power to enhance your marketing efforts.




    1. E-Commerce Platform
    2. Omnichannel Loyalty & Rewards
    3. Meta Custom Audience Sync
    4. Product Recommendation Engine
    5. Customer Service & Support



     

    1. E-Commerce Platform


    Ecommerce and Klaviyo integrations

    Klaviyo offers integrations with popular e-commerce platforms like Shopify, WooCommerce, BigCommerce, and others.

    This integration is crucial as it allows Klaviyo to sync customer data, purchase history, and product information from your online store, enabling you to create targeted and personalized email marketing campaigns based on customer behavior and preferences.

    Popular e-commerce platforms that integrate with Klaviyo:

    • Shopify
    • Shopify Plus
    • Bigcommerce
    • Woocommerce

    See all

    Looking for point-of-sale integrations?
    Connect your in-store point-of-sale data to Klaviyo with Marsello.

    Start free trial

     

    2. Omnichannel Loyalty & Rewards

     


    Because Klaviyo does not integrate directly with point-of-sale systems, it’s typically the most powerful for e-commerce use cases.

    However, by integrating with Marsello’s customer loyalty software, merchants can bring their in-store customer data into Klaviyo.

    This enables you to centralize and leverage all your customer data for better segmentation and targeting.

    Marsello helps omnichannel retailers understand customer behavior, preferences, and purchase patterns. That means more effective marketing, 360-degree customer insights and multi-site reporting.

    Omnichannel loyalty apps to explore:

    • Marsello (best for in-store and online)

    Bring all your customer data into Klaviyo
    Marsello is the best loyalty platform for retailers who sell in-store and online. With integrated loyalty, you'll know your customer better than ever, and keep them coming back.

    Start free trial

     

     

    3. Meta Custom Audience Sync


    Meta and Klaviyo audience sync (1)

    By integrating Klaviyo with your Facebook and Instagram advertising accounts, you can create custom audiences based on email subscribers, customers, or segments in Klaviyo.

    This integration facilitates targeted advertising campaigns and improves your ad reach and effectiveness.

    Some custom audience sync apps you can explore:

     

    4. Product Recommendation Engine


    Product recommendations for Klaviyo

    To boost cross-selling and upselling opportunities, integrate Klaviyo with a product recommendation engine.

    These apps enable you to automatically recommend relevant products to customers based on their browsing and purchase history, increasing the chances of repeat purchases.

    Check out these product recommendation engines:

     

    5. Customer Service & Support


    Product reviews and requests for Klaviyo (2)

    Enhance your customer support with Klaviyo by integrating with leading customer service platforms.

    By connecting Klaviyo with customer support tools like Zendesk or Gorgias you can provide personalized and timely support to your customers.

    Benefits of customer support integrations include....

    1. Accessing customer support history: Integrate Klaviyo with your customer service platform to access past interactions and better understand your customers' needs and preferences.
    2. Personalized follow-ups: Automate personalized follow-up emails based on customer inquiries or support tickets to show your customers that you care.
    3. Targeted feedback requests: Use Klaviyo's customer data to send targeted feedback requests after resolving support issues, helping you gather valuable insights for improvement.

    Some customer support apps you can explore:


     

    So, which Klaviyo integrations should I use?

    With the right integrations, Klaviyo becomes a true powerhouse for multi-channel retailers. By tapping into in-store and online customer data, retailers gain comprehensive insights into customer behavior, preferences, and buying habits across all channels.

    By adding an omnichannel loyalty program, every other Klaviyo integration becomes exponentially more powerful.

    Send product review requests to in-store customers, run marketing campaigns to specific store locations, use your in-store customer data for targeted ads and product recommendations, and so much more.

    This omnichannel approach ensures retailers can deliver a consistent and engaging brand experience to customers, no matter how they shop.

    Next read: 7 Steps To A Profitable Loyalty & Rewards Program

    Bring all your customer data into Klaviyo
    Marsello is the best loyalty platform for retailers who sell in-store and online. With integrated loyalty, you'll know your customer better than ever, and keep them coming back.

    Start free trial

    How Mecca Built One Of The World’s Best Loyalty Programs

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    Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

    Quick links:

     


     

    Want to build a loyalty program like Mecca’s Beauty Loop, but don’t have the money or time for custom solutions?

    Before building brand loyalty, you need to build a brand. And building a brand? That journey starts with the very first business plan, that spark, that idea on a napkin, that leads you to register a company and step into the wild, wicked, unruly world of retail.

    So let’s forget loyalty points programs for the time being.

    Look inward for a minute, and ask: Why did I start this business?

    For a lot of retailers, their business started out of frustration. Frustration that you couldn’t find what you wanted at other stores, frustration about the lack of selection or curation, frustration about the customer service, concern that salespeople only wanted to sell you what they were getting the most commission for (rather than what suited your needs best).

    Mecca Founder Jo Horgan shared why Mecca came to be back in 1997 in an interview for the Australian Financial Review.

    “I loved cosmetics – I thought there was a real space for them that should be fun and entertaining. And yet when I went to a department store I found it exhausting, going from one counter to another,” Horgan says.

    So she started to think: “Imagine the best product offer, a beautiful environment and my best beauty friend next to me taking me from zero to expert in one session…” 

    “That’s how I wanted to experience cosmetics myself,” she says.

    The first time I went to Mecca, I admitted I used $3 foundation and substituted in cheap eyeshadow with a 10-year-old makeup brush for eyebrow pencil. The response? “Oh darling, sometimes that’s all you need to do the trick!”

    He told me he often does the same… and still managed to sell me $150 worth of foundation and an eyebrow pencil. Now that’s some serious sales game.

    I tried to unpack this later. The feeling I got was: He’s on my side. He knows where I’m coming from. And I can trust him.

    Lesson 1: Hold on to that “why” and don’t lose sight of it. It’s your greatest brand asset.

    It’s highly likely the reason you started your business is why your customer is here. 

    I was surprised to learn that Mecca founder Jo Horgan felt frustrated by the department store experience, just like I did. But in the same vein, it makes sense, based on how shopping at Mecca makes me feel.

    Lesson 2: Points programs do not magically create brand loyalty.

    A points program is one tool you can use to keep customers coming back. But the truth is, if you’re not doing anything else to support it—it’s not going to have the Mecca effect.

    So, let’s take your “why” and I’m going to show you how you can build an extraordinary loyalty program with ordinary, off-the-shelf loyalty software.

     

    How to Build An Extraordinary Loyalty Program With Ordinary, Off-The-Shelf Software


    Everything here can be done using Marsello, when integrated with your eCommerce and POS software.

     


     

    Step 1. Design your tiered loyalty program

     

    Most loyalty software has the functionality to build a tiered loyalty program off the shelf. But before you jump the gun and turn it on, think about what the tiers should look like. Revisit your brand’s vision and mission, and come up with a strategy.

     

     

    How many tiers are there?

    Three is a good place to start. Mecca recently added a fourth tier to give those extra high spenders a more tailored experience, but we’d recommend only adding more than three tiers when you see a clear need for it.

     

     

    How are the tiers structured?

    Are the tiers based on spend, or number of loyalty points? And is it lifetime spend or annual spend? Generally, most retailers want their customers to maintain a minimum spend or number of points per year to keep their status. This requires the ability to expire tiers (you can do this in Marsello).

     

     

    What are the rewards?

    This Level 4 Beauty Looper (below) worked out that her free sample box had a retail value of $80. With 4 of these per year, plus an extra birthday box, that’s $400 for a year of free gifts. However, this person had to spend $3,500 to reach this tier. That’s an 11.4% discount, or about the same as giving away every 10th coffee for free.

    The beauty (ha) of giving away free boxes, is that you mitigate price perception. Receiving a free box in the mail is a serious dopamine hit, and Mecca knows this. Customers perceive the value of the loyalty reward to be much higher than it really is. They will happily spend more to receive the reward than “risk” missing out on retaining their status by shopping somewhere else.


    Mecca-Facebook-Post-1

     

    What will you call the tiers?

    Don’t rush this part, take your time to really find the right fit for your brand. “Bronze, Silver, Gold” isn’t very creative. Mecca chooses names that really connect to its brand mission, product, and the relationship they have with its customers.

     

     

    Mecca Beauty Loop

     

     

    L1: Beauty Discoverer

    $300-$599.99 spend per year

      • 1 x Birthday gift
      • 4 x Beauty Loop Boxes per year; a lovingly edited sample box for you to experience

     

    L2: Beauty Devotee

    $600-$1199.99 spend per year

      • 1 x Birthday gift
      • 3 x Beauty Loop Bonuses per year
      • 4 x Beauty Loop Boxes per year; a lovingly edited sample box for you to experience
      • Priority invitations to in-store international brand events

     

    L3: Beauty Aficionado

    $1200 - $3499.99 spend per year

      • 1 x Birthday gift
      • 3 x Beauty Loop Bonuses per year
      • 1 x Complimentary MECCA Natural Makeup Application
      • 4 x Beauty Loop Boxes per year; a lovingly edited sample box for you to experience
      • Exclusive insider access to purchase new products and limited-edition collections prior to their release
      • Complimentary events by invitation
      • Priority invitations to in-store international brand events

     

    L4: Beauty Connoisseur

    $3500+ spend per year

      • 1 x Birthday gift
      • 5 x Beauty Loop Bonuses per year
      • 1 x Complimentary MECCA Natural Makeup Application
      • 4 x Deluxe Beauty Loop Boxes per year; a lovingly edited sample box for you to experience
      • Exclusive insider access to purchase new products and limited-edition collections prior to their release
      • Complimentary events by invitation
      • Priority invitations to in-store international brand events

     


     

    Step 2. Get everything ready on your website and in-store

     

    Now that you’ve got your loyalty program designed, you need to make sure it’s all set up properly.

     

    Do you have an online store and physical shops?

    If so, make sure your loyalty software is integrated with your POS and eCommerce platforms. This will ensure that points can be earned and redeemed easily across all your sales channels. Marsello integrates with a range of POS and eCommerce apps off-the-shelf, no expensive customization required.

     

    How will customers find out about it?

    In-store: Train staff on your loyalty program, and make sure they’re asking customers to sign up point-of-sale. Focus on the benefit to the customer—if you’ve really taken the time to build a considered loyalty program, customers won’t be able to resist.

     

    On your website: Make sure it’s impossible to miss! Set up a loyalty widget on your online store to show visitors how they can earn and redeem rewards, and show the available tiers. Best practice is to create a website page dedicated to your loyalty program that goes into even more detail. See Mecca’s Beauty Loop page:

     

    mecca2

     


     

    Step 3. Promote your program

     

    How do I launch it?

    Once you’ve designed your program, prepare a launch campaign. Whether it’s a ‘soft’ launch or a full-scale event—make sure your customers know about it. Marsello has all the marketing tools you need to communicate with your customers: email, SMS, automations, website pop-up forms, and more. Use these to craft your promotional campaigns.

    • Teaser campaign: Pre-launch, let people know something’s coming. Get people curious and excited for the launch date. For example, you could run contests or giveaways to generate hype.
    • Soft launch: It’s okay to do a soft launch to start off, just to test everything is working. But once you’re confident, prepare a launch campaign.
    • In-store promotion: Let your customers know about it in-store. Make sure staff are trained on your loyalty app and can answer basic questions about how to get set up, the tier structure, and what the benefits are for the customer.

    • Full marketing launch: add a pop-up to your website, send out email campaigns to your database, and promote the program on social media. You can even run a limited-time launch offer—for example, 200 extra points for signing up in the first week.

     

    How do I keep customers engaged?

     

    The promotion doesn’t stop after you launch the campaign! There are lots of light-touch, low-maintenance campaigns you can run to keep your loyalty program interesting. Plus, you can talk about all the cool campaigns you’re running to non-loyalty subscribers to get that FOMO going.

    Here are some ideas to get you started:

    • Run points campaigns: For example, you could have a double points week. These are great to run in slower sales seasons, as they incentivize loyal customers to accelerate their points growth.
    • Hype the program on social media: Use social media to promote the loyalty program and engage with customers through interactive content and contests. See Mecca’s Beauty Loop hype in the Instagram post above!
    • Run limited-time offers: Offer special rewards for a short period of time to incentivize customers to participate in the loyalty program.
    • Build up a community: Foster a sense of community among loyalty program members through events, forums, or social media groups.
    • Collaborate with partners: Partner with other brands to offer joint rewards and increase the value of the loyalty program.
    • Build your mobile experience: Encourage customers to save your loyalty portal to their mobile home screen, so they can access their points balance and engage with your brand on the go.


     

    Step 4. Set up important notifications as SMS messages

    Loyalty-Rewards-points-SMS-notification

    Your customers get so many emails, they’re missing important updates. An SMS will cut through the noise by going direct to their mobile. While you don’t want to overdo SMS marketing, automated texts triggered for important loyalty updates and reminders will be much appreciated.

     

    Notify customers when they have a reward coming!

    Whether it’s a discount in their inbox ready to redeem, or a gift coming to their physical address, let them know it’s on the way and when they can expect it. 

     

    Let customers know when their tier is about to expire

    Like Mecca, you probably want customers to keep up a minimum annual spend. Expiring tiers is a fantastic way to keep customers spending to retain their status… but it won’t have much impact unless they know how they’re progressing! Send customers an automated text message to let them know they’ve got a bit more shopping to do to keep up their tier.

     

    Let customers know when they hit a milestone

    Your loyal customers will want to know when they’ve unlocked a new reward, or hit a big points milestone (for example, they’ve entered a new tier). Don’t leave them guessing, automatically deliver the good news right to their mobile.

     


     

    Step 5. Keep optimizing!

     

    The final step is that… there is no final step. Running a loyalty program is an ongoing, ever-evolving journey that you’re on with your customers. So it’s important to have fun and keep innovating as you go. Loyalty is a regular and ongoing business activity, just like marketing and sales. There will always be improvements and new ideas you can implement, so have a regular reminder set up to check in and evaluate how it’s going.

     

    What are the top loyalty metrics I should be tracking?

    Marsello’s dashboard keeps track of all your important loyalty metrics. Top things to track are repeat purchase rate and rewards redemption rate. These will show you that your loyalty program is moving the needle on sales and revenue, and getting good engagement from customers.

     

    How do I know if my brand is doing better over time?

    While Marsello doesn’t track brand impact, there are some incredible new tools you can use to measure your brand health. Take a look at Tracksuit, as one example.

     


     

    Final Words

     

    Building a successful loyalty program like Mecca's Beauty Loop starts with understanding your brand's "why." A loyalty program is just one tool to keep customers coming back, and it should be built with a clear strategy based on your brand's vision and mission.

    Mecca's founder Jo Horgan was frustrated with the department store experience and wanted to create a fun and entertaining shopping experience, which is exactly what Mecca and the Beauty Loop experience provides.

    Using ordinary, off-the-shelf loyalty software like Marsello, you can create a tiered loyalty program with rewards that offer value to customers and keep them engaged. However, it's important to remember that a loyalty program is only effective if you're doing other things to support it and build a strong brand relationship with your customers.

     


     

    Read more: 7 Steps To Building A Profitable Loyalty & Rewards Program

    How Big-Box Merchants Are Dominating With SMS: And How You Can Too

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    We analyzed SMS campaigns run by the giants. We put together our learnings into this article for you to read, examine and test yourself. Read on.

    Quick links:

     


     

    Massive international businesses like Dominoes, Sephora, Uber, and Airbnb are all using SMS to increase their revenue and efficiency. By leveraging text marketing, they have been able to reach their customers, boost engagement, and drive sales. If SMS marketing didn't work, these brands would not be using it.

     

    So what do they know that we don’t?

    We’ve looked at some of the world’s most successful brands to look at the anatomy of an SMS strategy that converts.

     

    What did we learn? 

    1. The science behind running high-performance SMS marketing campaigns actually isn’t as complicated as it looks.

    2. By not leveraging SMS marketing, we’re missing out on a powerful tool that can help us reach our business goals faster and more efficiently.

    So, we’ve wrapped up the know-how in this article, so you can see how they’ve cracked it. Inside you’ll find practical tips and strategies that you can use to create high-performance SMS campaigns that deliver results.

    Best of all, it won’t cost you much to give the big-brand tricks a go.

     


     

    1. They use the right tool for the job

     

    Big box retailers aren’t afraid to try something new or unorthodox if they think it will get the job done. They just ask—what is the best way to reach our customers to achieve this goal?

    This is one of the biggest perceived challenges for SMBs. When you’re time-poor, it’s easier just to stick to what you know.

    The reality is, it doesn’t cost much (time or money) to test a new channel like SMS. And the learnings are worth their weight in gold. If you chat to one of our SMS experts, you can even be in to win 1000 free credits to play with.

     

    Email or SMS?

    EmailVSSMS

    When choosing between sending an email or sending a text, the main consideration should be time. Does the customer need to act on this right away? If so, use SMS.

    If you’re running lots of these time-sensitive campaigns, though, be careful that you’re not overloading your customers. SMS is extremely targeted and almost always opened, so it should be used sparingly for one-off blast campaigns. We’d recommend sending no more than 2 of these to your customers per month.

    Another good way to use SMS is for notifications. These only trigger when customers act, so they won’t be as intrusive or annoying (customers will understand why they’re receiving the message). While emails can be used too, they can sometimes get lost in the inbox. SMS will ensure important messages get where they’re meant to go in a near-instant fashion.

     

      Email SMS
    You’ve got a special offer for your top customers, but it’s only available today.   ☑️
    You want to showcase a range of new products. ☑️  
    Delivery updates and order notifications.   ☑️
    You want to let customers know that they’ve just unlocked a new reward in your loyalty program.   ☑️

     

    Chatbots or SMS?

    Chatbot-VS-SMS-Message

    Chatbots are great when a customer is looking for answers in real time. They work well on messaging apps (Messenger, WhatsApp) and on your website. This is mostly inbound, although you may have a chatbot notification to communicate something when customers visit your online shop.

    SMS is better for outbound notifications, like when you’re running a sale or have a personal, time-sensitive invitation or offer to share. You can also use SMS for automated messages, for example, let a customer know delivery updates on their order.

     

      Chatbot SMS
    A customer needs to find something on your website. ☑️  
    Let your customer know about a deal in-store.   ☑️
    Send a special offer to customers who haven’t shopped in 60 days.   ☑️
    A customer wants to learn more about your shipping policy. ☑️  
    A customer wants to receive an update when their order is delivered.   ☑️

     

    Digital advertising or SMS?

    Digital-Ads-Vs-SMS

    I’ve heard merchants say, “Why would I send a text when it’s so much cheaper to run ads on social media?” I’d respond to this in two parts.

    Firstly, is it really cheaper? On average, it costs $17.60 to reach 1000 people on Facebook. For Instagram, it’s $8.30. SMS sits almost bang in the middle—from around $10.00 per 1000 recipients. And that’s not even taking cost per conversion into account. 

    Secondly, it depends on what you’re trying to achieve. For example, SMS can drive conversions through high personalization. You have more scope to get really specific to the customer; you know more about them because they’re in your database.

    You could use this same idea for secret menu items or order freebies too.

     

      Digital Advertising SMS
    A brand awareness campaign to introduce new people to your brand. ☑️  
    Retargeting ads to remind people about specific items they were browsing. ☑️  
    An abandoned cart notification letting the customer know there’s a 10% discount code in their inbox.   ☑️

     


     

    2. They use customer data for lazer-focused personalization

     

    If you’re tracking sales (i.e., if you have a digital POS system and/or an online store) you own a lot of customer purchase data. Now, let’s put it to use!

    I’ve just been looking at a merchant account where they’ve automated more than 25% of the revenue. That’s purely just from sending campaigns when customers hit specific criteria or make a particular action.

    This business is sending automated emails and SMS messages to customers who haven’t shopped in a while, giving them a small discount, and generating revenue from that.

    They’ve also got automated SMS campaigns going out to their loyalty members, letting them know when they have points they need to redeem, or when they’ve unlocked a reward.

    This is exactly what the big brands do—they put their data to work. It’s really exciting seeing smaller retailers take that concept and run with it. The set-up time is so minimal, especially because SMS doesn’t require any design work. And the results are incredible.

    There are also businesses who are dipping their toe in the water, giving SMS a go with a one-off campaign, and being absolutely blown away at the impact.

    Pinjarra Bakery is an example that comes to mind. This is an example of a merchant taking a step back and thinking: what’s the best channel for this campaign?

    Limited-Time-Pinjarra-Bakery-SMS-next-to-man-eating-a-pie-1

    Every month or so, they’ll make a once-only, off-menu meat pie. They wanted to let their regulars know about it, but the promotion needed to reach them at exactly the right time.

    So they sent an SMS, just before lunch time, to encourage customers to come in and try this one-off pie.

    After just two SMS campaigns contributed to 15% of revenue over a 3-month period… it’s safe to say, SMS marketing is yet another Pinjarra success.

     

    “Sometimes, I've got to look twice and go—Is this actually real?”

    “Sometimes, I've got to look twice and go—Is this actually real?”

    - Daniel Pantaleo, Pinjarra Bakery

     

    Another bonus learning: Don’t just track customer purchase data, track the brands and products they’re buying too. With SKU-level data, you can pitch co-marketing campaigns to wholesalers, negotiate better stock prices, and just generally deepen your relationship with your vendors.

     


     

    3. They give compelling reasons for customers to opt in (and stick around)

     

    If you already see the value in texting your customers, your next challenge is: how do build my SMS database?

    The big brands know that people will sign up to get an offer, but will opt out if they aren’t promised continuous benefits. If you want people to stick around (and you want to keep reaping the rewards of high conversion rates), you have to make an offer they can’t resist.

     

    Case study: Sephora

     

    Sephora has a finely-balanced strategy to keep a regular stream of SMS subscribers coming in, while sending exclusive offers and insider info to keep them there long-term.

     

    Opt-in incentive: Sephora uses a 10% discount code to get customers signed up for SMS marketing.

    Sephora-Welcome-SMS-Discount-Code

     

    Continuous benefits: Then, Sephora shows the value of being on the list. Their SMS subscribers and beauty insiders get access to all sorts of exclusive offers, as well as being kept in the loop with new stores and events.

    Sephora-Personalized-SMS-Message

     

    Case study: Domino’s

     

    Domino's takes a slightly different approach. The incentive to sign up is access to the deals themselves… and they’re very good deals.

     

    Opt-in incentive & continuous benefit: Exclusive access to time-sensitive deals.

    Dominos-SMS-discount-codes

    These deals are so good, you wouldn’t find much better. While smaller retailers and hospitality businesses can’t compete with the big brands on price, you can still use this method. Even if you don’t want to offer 50% discounts, your database will still appreciate a $5 voucher or small freebie.

    Finally, to make a lasting impression on your audience, don’t be afraid to lean on your customer experience, product quality, and level of service as your point of difference in these kinds of campaigns.

     


     

    How SMB Merchants Can Leverage SMS Marketing

     

    1. Build Your SMS List: Start by building your SMS list by obtaining your customers' opt-in consent. You can do this by offering a discount or promotion in exchange for their phone number.
    2. Expire Discount Codes: When you use discount codes for campaigns, make sure you set an expiry date to make the offer time sensitive.
    3. Personalize Your Messages: Use customer data to personalize your SMS messages and offers. This could be based on their purchase history, location, or interests.
    4. Time Your Messages: Send timely and relevant messages to your customers to maximize their impact. This could be about promotions, new products, or special events.
    5. Keep It Short and Sweet: Keep your messages short and concise, with a clear call-to-action. This will encourage your customers to take action and engage with your brand.

     


     

    Meet with one of our experts and be in to win 1000 free SMS credits.

    Discuss how SMS could work best for your business. Meet with an SMS expert before the end of June and be in to win 1000 SMS credits.

    Talk to an expert

    Standard T&Cs apply. Additional competition terms: 1) Offer not available for SHAFT-regulated merchants. 2) To be eligible, you must book and complete a call with a Marsello SMS expert before UTC 11:59pm, 30th June, 2023. 3) Only one entry per eligible business will be accepted.

     


     

    Read more: 7 Steps To Building A Profitable Loyalty & Rewards Program

     

    5 SMS Campaigns That’ll Have Customers Eager to Share Their Number

    ClockIcon  READ
    Here are 5 creative, tantalizing & clever SMS campaigns that you can use or modify and promote as part of your brand’s customer experience. Read more.

    Quick links:


     

    We all know what bad marketing looks like. It’s the emails we bulk delete, the text message that gets us up on the wrong side of the bed, and the intrusive ad in the middle of your Facebook message inbox.

    We sign up for things left right and center, opting into emails when we buy something, accepting SMS marketing when we make an appointment… Then before we know it we’re inundated with marketing messages and we’re subjected to a total advertising overload.

    That’s why, as business owners, we’re hesitant to send too many emails, or annoying texts, or set up pesky retargeting ads that don’t turn off even when customers have already bought the dang thing.

    However, when marketing is done well, we don’t see it as marketing. We see it as a story, or a relatable anecdote, or a club we are genuinely excited to be part of.

    So how do we take SMS—one of the more intrusive forms of marketing—and make it exceptional? How do we make SMS marketing so good that customers will be throwing their mobile numbers at us, begging to be part of our list?

    The fact is, SMS has a reputation as one of the most annoying forms of marketing because it is the most direct. It comes right to the user's personal device, without the need for an internet connection or mobile data. It’s almost guaranteed to be delivered and opened. There’s really no barrier shielding the recipient from an annoying message if they’re opted in.

    But what makes SMS annoying also gives it its edge.

    So here’s what we’re going to do. We’re going to design 5 creative, tantalizing & clever SMS campaigns that you can use or modify and promote as part of your brand’s customer experience.

     

    Ready to say goodbye to SMS opt-outs?

     

    Goal: To attract new text subscribers and build up a marketable database for SMS. 

    Benefit: Better engagement, higher read rates, and more return on your marketing investment.

    Understand that these campaigns should be exclusive (or at the very least first access) to text message subscribers. In return for their mobile number and marketing consent, you want to make it well worth their while. Customers need to know that opting out means they will no longer have access to these incredible offers and campaigns.

    Here are 5 SMS Campaigns That Will Have Customers Eager To Share Their Number.

     


     

    1. The Very Secret Sale

    Woman-holding-a-phone-receiving-a-secret-sale-sms-discount-code-1

    Every month, 1 text subscriber is chosen randomly to participate in a secret sale. This creates hype and excitement within your database, and you can use it in your list of amazing things your subscribed customers get access to. This campaign creates a sense of exclusivity and urgency, while also encouraging customer engagement, referrals and social shares.

    Yep, it’s pretty much just a one-off discount or voucher for one person, once a month. But make the offer tantalizing enough that everyone wants it.

    Steps: 

    1. Export a list of your SMS subscribers as a CSV file (or download a full list, and sort by SMS subscribers, deleting the rest).
    2. Use a Random Name Picker like this one, where you can upload a CSV file of your database
    3. Pick a name at random (or as many as you like).
    4. Create a campaign list or segment with that customer.
    5. Generate a single-use or customer-specific discount or voucher code. Adding a time limit or expiry date creates urgency.
    6. Send an SMS campaign (copy the text below and modify to your liking).

    Message copied to clipboard!

    Now paste into your next SMS message.

    [YOUR COMPANY]: Hey [name]! You're in the Secret Sale! Here’s your code for [$50 off]: [XXXX]. But hurry, it expires in 24hrs! T&C Apply.Reply STOP to opt-out

     

    2. Mystery Discounts

    Man-at-laptop-on-an-ecommerce-store-with-a-discount-on-shoes

    This campaign creates a sense of excitement and anticipation for customers, as they wait for periodic messages with surprise discount codes. By keeping the value of each code a mystery, you’ll incentivize customers to jump online and add items to their cart to apply the code.

    You can use this type of campaign alongside other campaigns and releases, for example for early access to new collections, to further increase customer engagement.

    Message copied to clipboard!

    Now paste into your next SMS message.

    [YOUR COMPANY]: Mystery Code Alert: [XXXX]. Will you get 10% off, 20% off, or even more? It's a mystery! Expires in 8hrs! T&C Apply.Reply STOP to opt-out

     

    3. Secret Menu Items or Freebies

    Limited-Time-Pinjarra-Bakery-SMS-next-to-man-eating-a-pie-1

    In one of the most creative SMS campaigns we’ve seen, Pinjarra Bakery promotes exclusive meat pies to their local customers. They’ll create whacky recipes and do a one-off batch, then send a text just before lunch to let customers know.

    Campaigns like this are great. they’re time-sensitive, they’re fun, and they get customers excited to try something new and different.

    Message copied to clipboard!

    Now paste into your next SMS message.

    **LIMITED TIME** [SECRET MENU ITEM]. Visit [YOUR COMPANY] today. Hurry, we always sell out fast!Reply STOP to opt-out

    You could use this same idea for secret menu items or order freebies too.

    Message copied to clipboard!

    Now paste into your next SMS message.

    Say “[PASSWORD]” when you order from [YOUR COMPANY] today and we’ll add a large fries to your order for free. Offer ends 5pm today.Reply STOP to opt-out

     

    4. Pop-Up Store Google Maps Link

    Clothes Rack with Women's clothing and a pin icon with an address

    Running a pop-up store? Offer first access to the pop-up store Google Maps location to SMS subscribers. When promoting your pop-up store, you can create a landing page or add a form to your Link In Bio. Ask customers to add their mobile number to receive the location 24 hours before the store opens.

    Pop-up stores can offer an air of mystique and exclusivity. They’re outside your usual store location, run for a limited time, and often promise the best deals and last-of-run items.

    I was recently out shopping and needed a different size in the hoodie I wanted. I was told that there was only one left, that it wasn’t available online or in any of the physical other stores, but that it would be at the pop-up, happening later that week. Plus, the store assistant whispered as an aside, it would be half the price.

    I got there on the day and the line was halfway down the street.

    Pop-ups and markets are a popular way for stores to run sales and move stock quickly. Having everything for sale in one place, and for a limited time, creates urgency and demand. They are also great for ecommerce/DTC brands who want temporary, cheaper floorspace to build their brand presence in a particular market.

    Message copied to clipboard!

    Now paste into your next SMS message.

    **THIS WEEK ONLY**[YOUR COMPANY] pop-up store.Location: [LINK]. Open 10-5 until Friday or while stocks last. Reply STOP to opt-out



    5. The Birthday Offer

    Woman-taking-photo-of-cake-and-a-happy-birthday-SMS-discount-code-notification-2

    Last but certainly not least! Most customers expect birthday offers when signing up for a loyalty program or marketing emails these days. But why not offer something extra to SMS subscribers?

    This campaign creates a personalized experience for customers, making them feel valued and appreciated on their special day. Additionally, by setting a time limit on the offer, you’ll create urgency and encourage customers to take advantage of the offer before it expires.

    Message copied to clipboard!

    Now paste into your next SMS message.

    Happy Birthday Frances! Enjoy a coffee at any Flora's Cafe this week, on us! Just show this text at the counter. Reply STOP to opt out

     


     

    Before you begin: Tips From The Experts

     

    Wildfang-15%-off-SMS-discount

    Above: Wildfang leads with the benefit of opting in when promoting their SMS marketing program at checkout.

    1. Be upfront. Dominoes lead the charge in transparency, letting customers know before they subscribe to expect no more than 6 text messages a month. If you’re open, people know what they’re signing up for and will be less likely to opt-out.
    2. Lead with the benefit. Retailer Wildfang asks customers to opt-in by self-selecting whether or not they want a discount. Be clear under the initial copy/headline that customers are signing up for SMS marketing, and make sure you deliver the discount in the first SMS message you send them (automate it to be extra certain).
    3. Keep compliant. Make sure you’re staying within global, regional and industry SMS legals. While we stay up-to-date with the rules and regulations, we’re not legal experts, so make sure you check the TCPA and other legislation and guidelines to make sure your campaigns don’t miss the mark.

    Final words

    SMS marketing campaigns can be highly effective if they are designed well, creating a sense of excitement and exclusivity among customers. As SMS is the most direct form of marketing, it is important to ensure that campaigns are designed with care to avoid being seen as intrusive. The campaigns outlined above all offer creative and tantalizing options for customers to engage with a brand through SMS. By providing exclusive access to offers and campaigns, customers are more likely to opt-in to SMS marketing, leading to higher engagement and return on investment.

     


     

    Meet with one of our experts and be in to win 1000 free SMS credits.

    Discuss how SMS could work best for your business. Meet with an SMS expert before the end of June and be in to win 1000 SMS credits.

    Talk to an expert

    Standard T&Cs apply. Additional competition terms: 1) Offer not available for SHAFT-regulated merchants. 2) To be eligible, you must book and complete a call with a Marsello SMS expert before UTC 11:59pm, 30th June, 2023. 3) Only one entry per eligible business will be accepted.

     


     

    Read more: 7 Steps To Building A Profitable Loyalty & Rewards Program

    9 Best WooCommerce Plugins & Extensions To Grow Your Store in 2023

    ClockIcon  READ
    With over 800 plugins listed in the WooCommerce extension marketplace, it can be overwhelming to choose. Here are 9 plugins to grow your WooCommerce store.

    With over 800 plugins listed in the WooCommerce extension marketplace, it can be overwhelming to choose which ones to use. That's why we've compiled a list of the 9 best plugins to help you grow your WooCommerce store.

    From boosting sales and customer loyalty to improving the user experience and site performance, these plugins can help take your store to the next level in 2023.

    1. Marsello: Seamless In-store & Online Loyalty
    2. Klaviyo: Email & Text Marketing
    3. Zapier for WooCommerce
    4. WooCommerce Product Table
    5. Google Product Feed for WooCommerce
    6. LiveChat for WooCommerce
    7. Tiered Pricing Table for WooCommerce
    8. WooCommerce Wishlists
    9. Back In Stock Notifications


     

    9 Best WooCommerce Apps to Grow Your eCommerce Store in 2023.

     

    1. Marsello for WooCommerce: Seamless in-store & online loyalty

    Marsello is the best loyalty app for WooCommerce ecommerce stores

    Know your customer, no matter how they shop. Marsello is the only loyalty platform that integrates with a range of POS apps. This means you can track every sale, in-store or online, to a customer profile.

    Then, turn this 360-degree data into revenue with personalized campaigns and incentives to drive repeat sales—all with one smart loyalty marketing app.

    How it can help drive sales:

    • With a loyalty program in place, customers are more likely to return to your store and make repeat purchases in order to earn rewards.
    • Tiered rewards incentivize customers to spend more in order to reach new ‘levels’ in your loyalty program.
    • By connecting your in-store sales data and WooCommerce sales to Marsello, you’ll get deeper insights into customer behavior and preferences, allowing you to optimize your marketing and maximize sales.


    Pricing: 
    From $100/month

    Start a free trial

    Recommended Loyalty Plugin for WooCommerce
    Marsello is the best loyalty platform for WooCommerce retailers who sell in-store and online. With integrated loyalty, you'll know your customer better than ever, and keep them coming back.

    Start free trial

     

    2. Klaviyo: Email & Text Marketing for Ecommerce

    klaviyo

    A unified customer platform for email, SMS, and more. Klaviyo helps you convert data into personalized customer conversions with smart campaigns and automations. Whether you’re sending a drip campaign, a transactional email, or a special holiday campaign, ultra-relevant content can help you boost engagement—and earn more revenue.

    How it can help drive sales:

    • Personalized messages such as abandoned cart reminders, product recommendations, and post-purchase follow-ups can help you increase conversions.
    • The plugin allows you to sync your customer and order data and create more personalized and targeted campaigns.
    • Automation tools such as follow-up emails can help you automate your marketing workflows and drive more sales.


    Pricing: From $0/month (pricing scales with your business)

    View on the WooCommerce Marketplace

     

    3. Zapier for WooCommerce

    zapier-header-2022-1728x540-1

    Zapier enables you to connect your WooCommerce store to over 2,000 apps, automating tasks such as order processing, customer data management, and shipping notifications.

    How it helps you drive sales:

    • You can create custom workflows based on triggers and actions, such as sending a discount code to a customer who abandons their cart or adding a customer to a specific email list when they make a purchase.
    • Automated workflows can help you increase conversions and drive more sales.


    Pricing: $59/annum

    View on the WooCommerce Marketplace

     

    4. WooCommerce Product Table

    Product-Tables-for-WooCommerce-1-1

    The WooCommerce Product Table plugin displays products in a table format, allowing customers to view multiple products at once and compare them side by side.

    How it can help drive sales:

    • Customers can filter and sort products based on various criteria, making it easier for them to find what they are looking for and reducing the likelihood of them leaving your store without making a purchase.
    • The plugin is mobile-friendly and responsive, providing a seamless shopping experience for customers on all devices. Using the WooCommerce Product Table plugin can enhance the user experience on your store, increase conversions, and drive more sales.


    Pricing:
    Paid plans start from $59/month.

    View in the WooCommerce Marketplace

     

    5. Google Product Feed for WooCommerce

    Google Product Feed

    This plugin creates a product feed for your WooCommerce store that can be used to advertise your products on Google Shopping, allowing you to reach a broader audience and increase sales.

    How it can help drive sales:

    • This plugin can be used to increase your visibility and drive more traffic to your store.
    • It ensures that your product data is accurate, complete, and relevant, which Google favors.
    • You can easily manage your product listings and make changes to your data as needed.
    • You can tap into a large audience of potential customers who are actively searching for products online.


    Pricing:
    $79/annum

    View listing in WooCommerce Marketplace

     

    6. LiveChat for WooCommerce


    Live chat

    LiveChat provides real-time customer support and engagement through live chat, improving customer satisfaction and retention.

    How it can help drive sales:

    • Live chat support provides immediate and personalized support to customers, which can increase customer satisfaction and ultimately drive more sales and repeat business.


    Pricing:
    From $20/month.

    View in WooCommerce Marketplace

     

    7. Tiered Pricing Table For WooCommerce

    tiered pricing table

    Easily set up individual pricing for various quantity ranges, and your customers can see instantly how the price for one item changes depending on the quantity they have chosen.

    How it can help drive sales:

    • The plugin allows you to offer bulk discounts to customers who purchase larger quantities of your products.
    • By offering these discounts, you can incentivize customers to purchase more products from your store, which will increase your sales and revenue.


    Pricing:
    $79/annum

    View in WooCommerce Marketplace

     

    8. WooCommerce Wishlists

    wishlist

    This plugin enables your customers to create and manage wishlists on your WooCommerce store, increasing engagement and encouraging customers to return to your store to make a purchase.

    How it can help drive sales:

    • When a customer creates a wishlist on your site, they are more likely to return to your store to purchase the items they have saved.
    • By allowing customers to share their wishlists with friends and family, your products get more visibility and can attract new customers to your store.


    Pricing:
    $79/annum

    View on WooCommerce Marketplace

     

    9. Back In Stock Notifications

    back in stock

    The Back In Stock Notifications plugin allows customers to sign up for alerts when a product they are interested in is back in stock. This can help you gauge demand for out-of-stock products and drive sales when those products become available again.

    How it can help drive sales:

    • By providing customers with the ability to receive notifications when a product they want is back in stock, you can increase the likelihood of them making a purchase and help prevent them from going to a competitor.
    • The plugin integrates with popular email marketing platforms such as Klaviyo, allowing you to easily send targeted emails to customers who have expressed interest in specific products.
    • By providing customers with a way to receive notifications when a product is back in stock, you can build stronger relationships with them and encourage repeat business.


    Pricing:
    $49/annum

    View on the WooCommerce Marketplace

     

    So, which WooCommerce plugins should I install?

    Whether you're a new eCommerce entrepreneur or an established WooCommerce store owner, you'll want to take advantage of the many great apps the WooCommerce Marketplace has to offer.

    Before you start your Marketplace search, we suggest you take a moment to reflect on your business goals and needs. Ask yourself these simple questions:

    1. What challenges am I facing as a WooCommerce business?
    2. What specific tools do I need to address my problems?
    3. What does my ideal state look like, and will this plugin help me get there?
    4. Does this app have what I need, what is the cost, and am I willing to pay for it?

    By answering these questions, you'll gain a clearer understanding of your business objectives, and it will become easy to choose the plugins that align best with your goals.

    Remember, with the right tools at your disposal, you'll be poised for success and ready to take your WooCommerce store to new heights. Best of luck with your search!

    Next read: 7 Steps To A Profitable Loyalty & Rewards Program

    Seamless in-store & online loyalty for WooCommerce
    Marsello is the best loyalty platform for WooCommerce retailers who sell in-store and online. With integrated loyalty, you'll know your customer better than ever, and keep them coming back.

    Start free trial

    New Integration: Advanced Loyalty Plugin For WooCommerce Retailers

    ClockIcon  READ
    Marsello is fully integrated with WooCommerce. WooCommerce retailers can now run a powerful loyalty program in-store and online.

    WooCommerce retailers now have access to seamless in-store and online loyalty. 

    We are thrilled to announce our latest integration with WooCommerce, an open-source eCommerce platform built for WordPress.

    “WooCommerce is one of the most requested integrations we've ever had,” says CEO Brent Spicer. “Retailers want to be able to create a seamless experience for their consumers both in-store and on their WooCommerce online store through Marsello. This is game-changing for many of our current, and future, retailers.”

    Ready to get set up? Watch the video.

    With Marsello for WooCommerce, you can connect your online sales data with a range of POS providers.

    To really know your customer, you need all the data—no matter where they’re shopping. But it's notoriously difficult to track customer behavior seamlessly across in-store and online channels. Until now.

    The Marsello plugin for WooCommerce means you can…

    • Create a better shopping experience. It's easy for customers to earn and redeem points no matter how they shop.
    • Know your customers better than ever before. With all the data you need to send personalized, targeted campaigns.
    • Keep customers coming back. Loyalty, email, SMS and automation features are all designed to increase average order size and incentivize repeat sales.

    Step-by-step: How to connect Marsello and WooCommerce.

    Ready to integrate WooCommerce and Marsello?
    Run a seamless loyalty program in-store and online with Marsello and WooCommerce. Capture important customer insights, send targeted campaigns, and do smarter marketing.

    Start free trial

     

    How it works

    Marsello is an advanced loyalty and marketing platform that is powered by your eCommerce and point-of-sale integrations. Using offers, sign-up forms and a customizable loyalty program, WooCommerce merchants can now collect invaluable first-party customer data in-store and online. This data syncs to unique customer profiles so you can know your customer and their preferences better than ever before.

    As well as loyalty and list-building, Marsello also gives you tools to keep growing those customer relationships (and sales). Emails, SMS campaigns, automations, reviews and more. It’s all possible for WooCommerce and Marsello users.

    "We've created a seamless redemption process with Marsello because we’re committed to prioritizing the customer’s experience,” says Product Manager, Kat Williams. “But staff will love it too—there’s much less confusion from customers about how and where they can redeem and earn points. It all just works, whether transactions are in-store or online.”

    Senior Software Engineer, Rukshan Dangalla, agrees. "I'm so excited to see this integration launched. The end result will provide a seamless experience for our merchants, and it's a significant milestone for our company. I'm proud to have contributed to its success!"

    Your fully integrated tech stack

    With Marsello, WooCommerce sales tracking is seamless in-store and online. Marsello has direct integrations with all major POS platforms including Lightspeed Retail, Cin7, Heartland and Shopify POS.

    Getting set up

    Setting up the integration is a breeze. You can connect Marsello with just a few clicks and start using the platform to create your marketing campaigns. The integration also ensures that your data is synced between your WooCommerce store and Marsello, so you can track your progress and make informed decisions about your marketing campaigns.

     

    Ready to integrate WooCommerce and Marsello?
    Do all your loyalty and marketing in one place, and track the results in a single dashboard. See what drives sales through both your POS and WooCommerce, and do more of the marketing that counts.

    Start free trial

    Loretta

    Marsello: Seamless in-store and online loyalty.

    • Drive repeat sales with a loyalty and rewards program
    • Send email and SMS campaigns to customers
    • Create set-and-forget marketing automations
    • Track the direct impact of all your marketing on revenue
    • Build a customer database

    Start free trial

                                                                                                                           

    Marsello Now Integrates With Lightspeed Retail (R-Series)

    ClockIcon  READ
    Marsello is now fully integrated with Lightspeed Retail (R-Series). R-Series retailers can now run their loyalty program seamlessly in-store and online.

    Marsello is now fully integrated with Lightspeed Retail (R-Series). 

    R-Series retailers can now run their loyalty program seamlessly in-store and online. Marsello helps R-Series users provide an enhanced customer experience, personalized rewards, and targeted marketing campaigns.

    "Lightspeed is a leader in the retail industry and we're proud to integrate with their R-Series platform," said Brent Spicer, CEO of Marsello. "Our partnership will empower more retailers to grow their business and foster strong relationships with their customers through personalized loyalty marketing."

     

    Why connect R-Series + Marsello?

    R-Series retailers can glean valuable customer insights with Marsello. This empowers them to make data-driven decisions with ease.

    🗣️ Attn: R-Series users! You can now…

    • Sync your POS and eCommerce sales data all into one customer marketing platform
    • Attach customers to a sale on the POS sale screen to attribute purchases to a unique customer profile in Marsello
    • View a customer’s loyalty profile right from within your R-Series sales screen
    • See how your loyalty and marketing activities impact sales in-store and online
    • Get a 360-degree view of customer behavior and purchasing habits

    Try Marsello for Lightspeed R-Series.
    Run a seamless loyalty program in-store and online with Marsello and R-Series. Capture important customer insights, send targeted campaigns, and do smarter marketing.

    Start free trial

     

    Your fully integrated tech stack

    With Marsello, R-Series sales tracking is seamless in-store and online. Marsello has direct integrations with all major eCommerce platforms including Shopify, BigCommerce, Ecwid, and WooCommerce (coming soon).

    Getting set up

    Marsello users can now add R-Series in their Integrations tab in the left navigation menu in Marsello. Staff can also access customers’ loyalty and marketing profiles directly from the R-Series sales screen.

    About Lightspeed Retail (R-Series)

    Lightspeed R-Series is a point-of-sale (POS) system developed by Lightspeed, a leading provider of cloud-based commerce solutions. R-Series is a Lightspeed Retail product, designed to help retailers manage their brick-and-mortar operations, including sales processing, inventory management, customer management, and reporting.).

    Seamless loyalty for R-Series, in-store and online.
    Do all your loyalty and marketing in one place, and track the results in a single dashboard. See what drives sales through both your POS and eCommerce channels, and do more of the marketing that counts.

    Start free trial

     


     

    Loretta

    Marsello: All your marketing, in one place.

    • Drive repeat sales with a loyalty and rewards program
    • Send email and SMS campaigns to customers
    • Create set-and-forget marketing automations
    • Track the direct impact of all your marketing on revenue
    • Build a customer database

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    7 Steps To A Profitable Loyalty & Rewards Program

    ClockIcon  READ
    As a retailer, a loyalty program can be one of your most important marketing tools. Here's how to build a profitable loyalty and rewards program.

    In an analysis of over 60 million purchases, Marsello found that 25% of orders come from the top 2% of customers (2022).

    While it can be tempting to focus on getting new customers, marketing to your database can be much more profitable. We call this customer marketing or loyalty marketing because it focuses on bringing back customers who already know you.

    💡 Did you know? According to the Pareto Principle, 80% of your profits come from the top 20% of your customer base.

    Loyalty programs are one of the most popular customer marketing tactics for several reasons.

    • They only reward high-value customers. Unlike discounting, loyalty programs only offer discounts and rewards to your best customers.
    • They give you valuable data and insights. Loyalty programs build a profile of your customer’s shopping behavior, in-store and online. To earn points on a purchase, customers have to identify themselves. That means you can track each sale against their unique loyalty identifier. This then adds to their profile in your database and helps you engage them with marketing.

    Done correctly, a loyalty program can be one of your most important marketing tools.

    Build loyalty. Drive sales.
    Marsello gives you all the loyalty functionality you need to keep customers coming back. Easily set up a loyalty program, capture important customer insights, and do smarter marketing.

    Start free trial

     

     

    7 steps to make your loyalty program profitable.

     

    While most loyalty apps work out of the box (with some setup time), the reality is the best results come with a bit more effort.

    To ensure you’re getting the most out of your loyalty program, follow these simple steps. Trust us, a small amount of planning and reporting each month or quarter will go a long way.

    1. Know your customer.

    Before setting up your loyalty program, look through the data and customer records you already have. What do you know about your customers? What resonates with them? Do they have any common preferences, qualities or identifiers?

    Putting in a bit of work upfront to understand your customer will help you design and structure a loyalty program that resonates with them. After all, you want the program to be enticing and engaging, and ultimately, to incentivize repeat purchases.

    Things you could consider:

    • What age bracket are your customers in? What are their interests?
    • Are they in-person shoppers, or more likely to buy online?
    • What emails worked best with your database? Did any particular imagery or copy work well?
    • What sales or offers generated the most sales? Can any of these past campaigns provide insights into what rewards might be most enticing?

    2. Make it easy to use.

    Make sure your loyalty program is user-friendly and easy to navigate so that customers will be motivated to participate. Barriers like long load times, delays in points balance updates, or a poor mobile experience will deter customers.

    We know, as consumers ourselves, that if something isn’t easy, we won’t bother!

    Before you invest in any particular software, do a bit of research. Read reviews, sign up for a few free trials, shop around. Make sure the app you go for has all the integrations you need as well (if you’re omnichannel, integrations with both your POS and eCommerce software is a must)!

    3. Promote the program.


    promote your loyalty program with a campaign

    Once you’ve designed your program, prepare a launch campaign. Whether it’s a ‘soft’ launch or a full-scale event—make sure your customers know about it.

    • Teaser campaign: Pre-launch, let people know something’s coming. Get people curious and excited for the launch date. For example, you could run contests or giveaways to generate hype.
    • Soft launch: It’s okay to do a soft launch to start off, just to test everything is working. But once you’re confident, prepare a launch campaign.
    • In-store promotion: Let your customers know about it in-store. Make sure staff are trained on your loyalty app and can answer basic questions about how to get set up, the tier structure, and what the benefits are for the customer.
    • Full marketing launch: add a pop-up to your website, send out email campaigns to your database, and promote the program on social media. You can even run a limited-time launch offer—for example, 200 extra points for signing up in the first week.

    Remember, promotion doesn’t end after launch week. Encourage new loyalty signups in-store and online on an ongoing basis (see Step 6 below).

    Marsello. Smart loyalty and marketing.
    Do all your loyalty and marketing in one place, and track the results in a single dashboard. See what drives sales, and do more of the marketing that counts.

    Start free trial

     

    4. Personalize the program.

    <First name> merge fields in a blast email campaign are old news. Now we’re all about unique customer journeys—using triggers, automations, and even AI for targeted messaging.

    To offer more tailored experiences and increase customer engagement, add some automated workflows to your loyalty program setup checklist. Birthdays, loyalty points updates, and sign-up anniversaries are all super simple to create and give a personal touch to the customer’s experience.

    5. Offer exclusive rewards.

    Provide exclusive rewards for higher-tier members to incentivize them to remain loyal and engage more frequently with your brand.

    Be clear about your tiers and what they mean, and let people know how far away they are from advancing up the ranks.

    You can also send surprise awards to delight your most loyal customers and make them feel valued.

    6. Keep it fresh.

    The promotion doesn’t stop after you launch the campaign! There are lots of light-touch, low-maintenance campaigns you can run to keep your loyalty program interesting.

    Plus, you can talk about all the cool campaigns you’re running to non-loyalty subscribers to get that FOMO going.

    run double points campaigns loyalty program

    The bCode launched this ‘double points’ campaign. This email had a 20% open rate and saw a 94% increase in customer’s average loyalty points spent.

    Need inspiration? Here are some ideas to get you started:

    • Run points campaigns: For example, you could have a double points week. These are great to run in slower sales seasons, as they incentivize loyal customers to accelerate their points growth.
    • Hype the program on social media: Use social media to promote the loyalty program and engage with customers through interactive content and contests.
    • Run limited-time offers: Offer special rewards for a short period of time to incentivize customers to participate in the loyalty program.
    • Build up a community: Foster a sense of community among loyalty program members through events, forums, or social media groups.
    • Collaborate with partners: Partner with other brands to offer joint rewards and increase the value of the loyalty program.
    • Build your mobile experience: Encourage customers to save your loyalty portal to their mobile home screen, so they can access their points balance and engage with your brand on the go.

    Build loyalty. Drive sales.
    Marsello gives you all the loyalty functionality you need to keep customers coming back. Easily set up a tiered loyalty program, run points campaigns, and more.

    Start free trial

     

    7. Track success metrics.

    Remember, the purpose of loyalty programs is to increase repeat sales, average basket size, and the average value of a customer to your business.

    So, what should you be tracking? Here are a few metrics you can use to see how well your loyalty program is performing over time:

    If you’re using a loyalty program app that integrates with your sales channels, you can also directly attribute sales to your loyalty program activities.

    Marsello made the most sense as it offers a single loyalty program that extends to customers online and in-store.
    - Hayley Greenstein, LEGO® certified stores

    Marsello’s dashboard also allows you to see how your loyalty program is performing compared to all your other marketing efforts.

    Don’t be afraid to make adjustments as needed, but make sure you test how these impact your results.

    Are loyalty programs worth it?


    Yes! Loyalty programs can boost important metrics in your business. For example, the average amount customers spend per order, the total amount they spend over time, and how often they make purchases.

    But that's not all! When done right and in line with your brand, loyalty programs can also give your customers a better experience and make them feel valued.

    To make sure the benefits of the program outweigh any costs, connect your loyalty program to both your physical and online stores. This way, you can see the direct impact your loyalty program has on revenue. 

    Read next: A complete guide to creating effective tiered loyalty programs

    Loretta

    Marsello: All your marketing, in one place.

    • Drive repeat sales with a loyalty and rewards program
    • Send email and SMS campaigns to customers
    • Create set-and-forget marketing automations
    • Track the direct impact of all your marketing on revenue
    • Build a customer database

    Start free trial

                                                                                                                           

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