<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/How%20to%20I%20turn%20customers%20into%20brand%20advocates_.webp
Loyalty Marketing Artificial Intelligence AI
Turning First-Time Buyers into Brand Advocates: Rethinking Loyalty in the Age of AI

Discover what it really takes to build customer loyalty in 2025. Experts weigh in on relationship building, personalization, AI, and loyalty programs.

AuthorAvatar

Alice Cresswell

Loyalty & Marketing Expert

Search

SearchIcon CrossIcon
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/How%20to%20I%20turn%20customers%20into%20brand%20advocates_.webp
Loyalty Marketing Artificial Intelligence AI
Turning First-Time Buyers into Brand Advocates: Rethinking Loyalty in the Age of AI Discover what it really takes to build customer loyalty in 2025. Experts weigh in on relationship building, personalization, AI, and loyalty programs.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Measuring%20ROI%20does%20your%20loyalty%20program%20deliver%20value%20webinar.png
Marketing Tips Loyalty Marketing
Measuring ROI: Does Your Loyalty Program Deliver Value? How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Loyalty%20Pulse%20Check%20Blog%20Banner.png
Loyalty Marketing News & Updates
Marsello releases its first Loyalty Pulse Check The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/retail%20assistant%20at%20a%20spots%20store%20serving%20a%20customer.webp
Loyalty Marketing Artificial Intelligence
How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/image_fx%20%287%29.jpg
Speciality Food & Drinks Retail
Reimagining the Liquor Store: Adapting to a Changing Market Liquor stores are facing an existential challenge. Shifting consumer habits, economic pressures, and competition are forcing owners to rethink strategy.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/trophies-best-shopify-apps-2025.webp
Shopify Retail
Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/image_fx_%20%2861%29-1.jpg
Loyalty Marketing
How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/marsello.ai.linkedin.png
News & Updates
Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Smiling%20coworkers%20with%20a%20tablet.png
News & Updates
AI in Retail & Hospitality: My Thoughts On What It Means for Your Business Marsello CEO Spice breaks down what AI will mean for retail and hospitality businesses.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Group%209646.png
Loyalty Marketing
Engagement: Two Loyalty Program Success Factors There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/The%20science%20behind%20loyalty%20programs.png
Loyalty Marketing
What’s The Point? The Science Behind Loyalty Points Programs There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Spice%20-%20Marsellos%20vision%20for%202025%20-%20loyalty%20marketing%20for%20brands.png
News & Updates
Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp
Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello_Cutomer-Referrals.png
Loyalty Marketing
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/best%20examples%20of%20loyalty%20programs%20banner.png
Loyalty Marketing
7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Calculate%20the%20impact%20of%20your%20loyalty%20program.png
Loyalty Marketing
Loyalty Programs: What is the Return on Investment (ROI)? Here's how to calculate the return on investment of your loyalty program. Calculate the expected ROI of your loyalty program, or your past ROI.