The Marsello Blog

As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.

This ultimate guide offers practical, actionable strategies to make your Black Friday/Cyber Monday campaigns a success in 2024.

In this article, we look at how Lightspeed and Shopify integrate and what merchants can do to get the most out of each solution, used together.

If you want to level up your customer loyalty initiatives beyond a points program, we've put together ten tips that can help.

The closure of FlyBuys NZ in 2024 marks the end of an era in loyalty programs. Discover the evolution of loyalty programs, the impact on consumers and...

Get an edge in your market with these multi-channel selling strategies. Learn how to wield your data, create revenue-generating campaigns, and drive...

This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.

This article takes an in-depth look at loyalty programs, why they work, and why some initiatives are more effective than others.

Here's how to calculate the return on investment of your loyalty program. Calculate the expected ROI of your loyalty program, or your past ROI.

This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

Here are 8 tactics you can use to increase customer lifetime value — how much your customers spend at your store over time.

Learn how to build a loyalty program that puts your audience first. We also discuss strategies for creating a customer experience that secures repeat...