The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Group%209646.png

Loyalty Marketing

Engagement: Two Loyalty Program Success Factors

There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.

Lance Walker

Loyalty & Marketing Expert

https://f.hubspotusercontent40.net/hubfs/7956896/facebook-audience-sync-blog-marsello-1200x700.jpg

Campaign Marketing Marketing Tips Customer Segmentation Acquisition Retention Marketing

Create new & look-a-like audiences with Facebook Audience Sync Easily use social media ads to retarget current customers or acquire new customers using the Facebook Audience Sync feature from Marsello.

https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Goody-Blog-Banner.png

Acquisition Marketing Automation Legacy POS Retention Marketing Retail Marketing

Fellow NZ-Based Company, Goody, Joins the Marsello Family We’re officially welcoming fellow New Zealand-based Goody to the Marsello family. Read on to learn what this acquisition means for Marsello.

https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Templates.png

Campaign Marketing Marketing Tips Acquisition Email Marketing Retention Marketing

Discover Email Campaign Templates Designed for Customer Engagement Create consistent, recognizable, and beautiful emails with previously designed email templates! Learn how to navigate Marsello's Email Templates Library.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello-Reopening-Your-Store-Covid-19.png

Marketing Tips Acquisition COVID-19 Omnichannel Retail Retention Marketing

Re-opening Your Store After COVID-19 Read about how improving your store's marketing and practices could be the secret to a busy period once the coronavirus pandemic is over.

https://f.hubspotusercontent40.net/hubfs/7956896/Vend-POS-screen-next-to-a-Shopify-Marsello-widget-and-Ecwid-checkout-page.png

Shopify Acquisition Loyalty Marketing SEO

Guide to Getting Your First Key Sales in 2022 In this blog, learn how to generate quality leads for your first key sales and turn new customers into life-long brand advocates.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png

Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Group%209494.webp

Loyalty Marketing

What Does the Loyalty Landscape Look Like in 2025? Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Automated-Birthday-Email-Discount-Code.png

Loyalty Marketing Retention Marketing

Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Spice%20-%20Marsellos%20vision%20for%202025%20-%20loyalty%20marketing%20for%20brands.png

News & Updates

Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png

Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

Loyalty Marketing

6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.