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Loyalty Marketing

Engagement: Two Loyalty Program Success Factors

There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.

Lance Walker

Loyalty & Marketing Expert

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Marketing Tips Acquisition COVID-19 Omnichannel Retail Retention Marketing

Re-opening Your Store After COVID-19 Read about how improving your store's marketing and practices could be the secret to a busy period once the coronavirus pandemic is over.

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Shopify COVID-19 Omnichannel Retail Retail Marketing

26 Shopify Apps for Retailer’s Grappling with COVID-19 Post-COVID-19 retail means adapting to a changing online retail landscape. Check out our selection of apps that could help to streamline your business.

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COVID-19 Omnichannel Retail BigCommerce Retail Marketing

BigCommerce Apps to Help You Thrive Through COVID-19 These BigCommerce apps help to ramp up your customer service and run your business in the wake of Coronavirus (COVID-19) as it continues to develop.

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Campaign Marketing Marketing Tips COVID-19 Email Marketing Omnichannel Retail Retention Marketing Retail Marketing

How to Encourage Ecommerce Sales Amidst the COVID-19 Pandemic To help you navigate post-pandemic retail and knock it out the park, we’ve compiled some tips on using online channels to encourage sales and engagement.

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COVID-19 Email Marketing Marsello features Retail Marketing

Communicating about Coronavirus (COVID-19) Explore examples of retailers communicating with their customers, then discover the tools you need to communicate pandemic-related changes with customers.

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Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Loyalty Marketing

What Does the Loyalty Landscape Look Like in 2025? Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.

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Loyalty Marketing Retention Marketing

Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.

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News & Updates

Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...

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Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

Loyalty Marketing

6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.