The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

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Speciality Food & Drinks Retail

Reimagining the Liquor Store: Adapting to a Changing Market

Liquor stores are facing an existential challenge. Shifting consumer habits, economic pressures, and competition are forcing owners to rethink strategy.

Marsello

Loyalty & Marketing Expert

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How Holiday Marketing Can Boost Sales Win Customers for Life Holiday marketing is an undeniably important aspect of retailer’s business management, so how do retailers stand out and get their brand noticed?

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Marketing Tips

6 Ways to Increase Employee Productivity Happy workers are every employer’s dream. When your employees are satisfied and love what they do, they will continuously bring their A-game…

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Exceeding Customer Expectations and Wowing Your Customers Exceeding expectations and offering a memorable experience is often what transforms casual shoppers to loyal customers.

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Email Marketing Marketing Automation Marsello features Retention Marketing

5 Ways to Reduce Abandoned Shopping Carts Experiencing abandoned shopping carts in your eCommerce store? Learn the basics of bringing customers back to your store to complete their purchases.

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News & Updates

Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...

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Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Loyalty Marketing

How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...

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Shopify Retail

Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...

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Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

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Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

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