<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Group%209494.webp
Loyalty Marketing
What Does the Loyalty Landscape Look Like in 2025?

Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.

AuthorAvatar

Lance Walker

Loyalty & Marketing Expert

Search

SearchIcon CrossIcon
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/thumbnail3-01.png
Campaign Marketing Marketing Tips Customer Segmentation Maximizing ROI
Run Retargeting Facebook Ads to Your Custom Audiences to Maximize ROI Read the first in our Marsello Mini-Series to learn how to export your customer segments and run retargeting ads to shoppers who are most likely to convert
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello%20Campaigns%20Feature.png
Campaign Marketing Email Marketing Marketing Automation
How to Create Compelling One-off Email Campaigns With Marsello Learn how to use the Campaigns feature from Marsello to send one-off emails like newsletters, promotions, or stock updates to a certain customer segment.
https://f.hubspotusercontent40.net/hubfs/7956896/A%20stuffed%20gorilla%20toy%20placed%20on%20a%20desk%20beside%20an%20iMAC.png
Shopify Email Marketing Retail Marketing
Mailchimp for Shopify: Getting through the eCommerce break-up of 2019 If you’re a Shopify retailer who previously used Mailchimp, you’re probably trying to find an email marketing solution. Learn about your options here.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello%20Csg%20Blog%20Part%20Three%20Cover%20Image.png
Customer Segmentation
Customer Segmentation Series Part 3: Acquisition Marketing So you want to apply your Customer Segmentation knowledge to your aquisition marketing. Learn the ropes with Part 3 of the Customer Segmentation Series.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/CSG%20Blog%20Part%20Two%20Cover.png
Customer Segmentation
Customer Segmentation Series Part 2: Retention Marketing Learn the finer details of retention marketing when targeting customer segments. Create personalized marketing campaigns that will deliver the highest ROI.
https://static1.squarespace.com/static/5add1daef2e6b160d2b64453/t/5c6b318ef4e1fcbaed933e69/1550528918569/CSS-part-one-cover.png
Customer Segmentation
Customer Segmentation Series Part 1: Segmentation & RFM Learn how RFM customer segmentation works, how to implement it effectively, and how to ensure your customer segments see results in your marketing.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-seo-series-part-two-cover-image.png
Marketing Tips Email Marketing Omnichannel Retail BigCommerce Customer Experience Loyalty Marketing Retention Marketing Retail Marketing
SEO Series Part 2: Making Search Engine Optimization More Affordable Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO while taking the DIY route!
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/AdobeStock_597338249-2.jpg
Marketing Automation Retention Marketing Retail Marketing
5 Ways to Measure Retail Customer Lifetime Value How much are each of your customers worth to you and how much should you invest in each of them? Learn how to calculate your customers' lifetime value.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/shopify-orders-packed-for-shipping.png
Top 8 Shopify Add-ons for the Holiday Season Check out our list of 8 Shopify add-ons to help you navigate the festive season with more and more loyal customers.
https://f.hubspotusercontent40.net/hubfs/7956896/marsello_marketing_checklist_blog_banner.jpg
Holiday Marketing Checklist for Small Business Retailers It’s that time of year where the holiday season starts to get busy for retailers. Get a headstart with our holiday marketing checklist
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/cyber-week-people-shopping.jpg
Campaign Marketing Marketing Tips Email Marketing Marketing Automation Retail Marketing
5 Ways to Capitalize on Your Holiday Marketing Strategies How do you get your store noticed in a sea of marketing during the holiday season? Discover 5 actionable tips for holiday email marketing to maximize ROI.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/ecommerce-customer-conversion.png
10 Things That Are Killing Your Conversion Rate (and How to Fix Them) To help you boost your conversion rates, we’ve put together a list of the top reasons people leave a retail store or website without buying anything.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Automated-Birthday-Email-Discount-Code.png
Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Loyalty-Program-Points-System-VIP-Tiers.png
Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Group%209494.webp
Loyalty Marketing
What Does the Loyalty Landscape Look Like in 2025? Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mask%20group%20%283%29-1.png
Retail Marketing
Your 2025 Retail Marketing Strategy Starts with the Right Data—Here's How The best marketing strategies are fueled by data. In 2025, align your goals with data and ensure your marketing is set up for success in the year ahead.
❮
1 2 3 4
❯
BackButtonX

By signing up, you agree to Marsello’s Terms of Service and Privacy Policy

LoginIcon

Already have an account? Login →

QuoteIcon

Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.

Hayley Greenstein

LEGO® Certified Stores

QuoteIcon

Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.

Luke Simonsen

Federation +

QuoteIcon

[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.

Daniel Pantaleo

Pinjarra Bakery