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The Marsello Blog

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Black Friday
What are some quick wins for retailers over Black Friday 2025?

Last-minute Black Friday/Cyber Monday 2026 marketing tips for retailers. Discover quick wins and tactics to turn deal hunters into loyal customers.

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Alice Cresswell

Loyalty & Marketing Expert

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Exceeding Customer Expectations and Wowing Your Customers Exceeding expectations and offering a memorable experience is often what transforms casual shoppers to loyal customers.
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Email Marketing Marketing Automation Marsello features Retention Marketing
5 Ways to Reduce Abandoned Shopping Carts Experiencing abandoned shopping carts in your eCommerce store? Learn the basics of bringing customers back to your store to complete their purchases.
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Loyalty Marketing
How to design a loyalty program that actually builds brand loyalty Turn your loyalty program into a brand engine. See how ALPHA60 and Adidas use recognition, access, and culture to deepen customer loyalty.
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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing
How to account for loyalty programs: what’s the right method? How should loyalty points be accounted for in businesses? We look at 2 common methods — as a cost of sale or a liability — and discuss each.
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Loyalty Marketing
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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Shopify Retail
Best Shopify Apps 2025 Here are the best Shopify apps for 2025, including Marsello, Klaviyo & ActiveCampaign.