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The Marsello Blog

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Loyalty Marketing News & Updates
Marsello releases its first Loyalty Pulse Check

The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.

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Brent Spicer (Spice)

Loyalty & Marketing Expert

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Customer Segmentation
Customer Segmentation Series Part 2: Retention Marketing Learn the finer details of retention marketing when targeting customer segments. Create personalized marketing campaigns that will deliver the highest ROI.
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Customer Segmentation
Customer Segmentation Series Part 1: Segmentation & RFM Learn how RFM customer segmentation works, how to implement it effectively, and how to ensure your customer segments see results in your marketing.
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Marketing Tips Email Marketing Omnichannel Retail BigCommerce Customer Experience Loyalty Marketing Retention Marketing SEO Retail Marketing
SEO Series Part 3: Common Mistakes SEO Mistakes for Retailers to Know Solve common SEO mistakes before ever even making them with Part 3 of our SEO mini-series.
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Marketing Tips Email Marketing Omnichannel Retail BigCommerce Customer Experience Loyalty Marketing Retention Marketing Retail Marketing
SEO Series Part 2: Making Search Engine Optimization More Affordable Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO while taking the DIY route!
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Marketing Tips Customer Segmentation Loyalty Marketing Retention Marketing SEO
SEO Series Part 1: Getting Started With Search Engine Optimization From ads and influencers to podcasts and Google AdWords, we've put together several effective SEO tactics to help you get the word out about your store.
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Marketing Tips
Getting started with small business marketing on a budget: 8 ways As a small business, retail marketing can be one of the biggest challenges almost every small business owner faces. Discover these 8 tips & get inspired.
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Omnichannel Retail
Retention Marketing 101: How to Keep Customers Coming Back Repeat customers are every retailer’s dream. Read on to learn the foundations for keeping your customers excited, loyal and engaged.
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Marketing Automation Retention Marketing Retail Marketing
5 Ways to Measure Retail Customer Lifetime Value How much are each of your customers worth to you and how much should you invest in each of them? Learn how to calculate your customers' lifetime value.
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Top 8 Shopify Add-ons for the Holiday Season Check out our list of 8 Shopify add-ons to help you navigate the festive season with more and more loyal customers.
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Holiday Marketing Checklist for Small Business Retailers It’s that time of year where the holiday season starts to get busy for retailers. Get a headstart with our holiday marketing checklist
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Campaign Marketing Marketing Tips Email Marketing Marketing Automation Retail Marketing
5 Ways to Capitalize on Your Holiday Marketing Strategies How do you get your store noticed in a sea of marketing during the holiday season? Discover 5 actionable tips for holiday email marketing to maximize ROI.
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10 Things That Are Killing Your Conversion Rate (and How to Fix Them) To help you boost your conversion rates, we’ve put together a list of the top reasons people leave a retail store or website without buying anything.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Shopify Retail
Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...
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Loyalty Marketing Artificial Intelligence
How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.
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Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.