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The Marsello Blog

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Best Shopify Apps 2025

Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...

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Max Crosse

Loyalty & Marketing Expert


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SEO Series Part 2: Making Search Engine Optimization More Affordable Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO while taking the DIY route!
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SEO Series Part 1: Getting Started With Search Engine Optimization From ads and influencers to podcasts and Google AdWords, we've put together several effective SEO tactics to help you get the word out about your store.
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Getting started with small business marketing on a budget: 8 ways As a small business, retail marketing can be one of the biggest challenges almost every small business owner faces. Discover these 8 tips & get inspired.
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Retention Marketing 101: How to Keep Customers Coming Back Repeat customers are every retailer’s dream. Read on to learn the foundations for keeping your customers excited, loyal and engaged.
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5 Ways to Measure Retail Customer Lifetime Value How much are each of your customers worth to you and how much should you invest in each of them? Learn how to calculate your customers' lifetime value.
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Top 8 Shopify Add-ons for the Holiday Season Check out our list of 8 Shopify add-ons to help you navigate the festive season with more and more loyal customers.
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Holiday Marketing Checklist for Small Business Retailers It’s that time of year where the holiday season starts to get busy for retailers. Get a headstart with our holiday marketing checklist
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5 Ways to Capitalize on Your Holiday Marketing Strategies How do you get your store noticed in a sea of marketing during the holiday season? Discover 5 actionable tips for holiday email marketing to maximize ROI.
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10 Things That Are Killing Your Conversion Rate (and How to Fix Them) To help you boost your conversion rates, we’ve put together a list of the top reasons people leave a retail store or website without buying anything.
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How Holiday Marketing Can Boost Sales Win Customers for Life Holiday marketing is an undeniably important aspect of retailer’s business management, so how do retailers stand out and get their brand noticed?
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Choosing the Right Omnichannel Loyalty Software for Your Retail Store In this blog, we explore the benefits of loyalty programs and how to find the best tools for your business.
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5 Ways to Respond to Customer Feedback Receiving customer feedback can be hard to manage. To help, we’ve put together some tips and examples of companies responding to comments and reviews.
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Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...
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What Does the Loyalty Landscape Look Like in 2025? Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.