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The Marsello Blog

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Loyalty Marketing
How to design a loyalty program that actually builds brand loyalty

Turn your loyalty program into a brand engine. See how ALPHA60 and Adidas use recognition, access, and culture to deepen customer loyalty.

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Alice Cresswell

Loyalty & Marketing Expert

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Campaign Marketing Marketing Tips Customer Segmentation Acquisition Retention Marketing
Create new & look-a-like audiences with Facebook Audience Sync Easily use social media ads to retarget current customers or acquire new customers using the Facebook Audience Sync feature from Marsello.
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Campaign Marketing Customer Segmentation Email Marketing Retention Marketing
Email Marketing Best Practices Guide for BFCM 2021 Halloween, Hanukkah, or BFCM – picking your marketable holidays is just the first step. Send undeniable emails this season with our email marketing guide.
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Email Marketing Loyalty Marketing Retention Marketing
How to Use a Marketing Calendar to Manage Your Campaigns Learn how to use the Marketing Calendar feature to organize your marketing campaigns, schedule future campaigns, track your campaign success, and more.
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Marketing Tips Product Recommendations Retention Marketing Artificial Intelligence
How to Use Product Recommendations for Shopify POS! Using Product Recommendations (by Marsello) with your Shopify POS is an easy way to master cross-selling, up-selling, and smart marketing.
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Acquisition Marketing Automation Legacy POS Retention Marketing Retail Marketing
Fellow NZ-Based Company, Goody, Joins the Marsello Family We’re officially welcoming fellow New Zealand-based Goody to the Marsello family. Read on to learn what this acquisition means for Marsello.
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Campaign Marketing Marketing Tips Customer Segmentation Email Marketing Marketing Automation
How to create customized automated campaigns to drive sales Custom automations are perfect for requesting reviews, offering a post-purchase service or a timely cross-sell. Read more to learn how to use this feature.
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Email Marketing Loyalty Marketing Retention Marketing
How Points Campaigns Can Help You Increase Customer Loyalty Learn how to encourage your customers to shop by sending a points promotion campaign that offers extra points for purchases during a set timeframe.
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Campaign Marketing Email Marketing Loyalty Marketing
Boost Your Campaigns and Help Your Retail Marketing Stand Out Re-engage customers who haven’t opened your email campaigns by resending your email with a refreshed subject line. Introducing, Boost Email Campaigns!
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Marsello features Retention Marketing Retail Marketing
Differentiating Your eCommerce Store From the Competition Written by our friends at BigCommerce, read on to learn our 10 strategies for helping your online store stand out!
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Campaign Marketing Marketing Tips Acquisition Email Marketing Retention Marketing
Discover Email Campaign Templates Designed for Customer Engagement Create consistent, recognizable, and beautiful emails with previously designed email templates! Learn how to navigate Marsello's Email Templates Library.
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Loyalty Marketing
Using contact tracing to retain your customers Use contact tracing at your physical store and collect customer data to market directly to those who have opted in – learn how in this blog!
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Loyalty Marketing Retention Marketing
Loyalty Program Designs to Increase Customer Loyalty Learn how to showcase your brand with loyalty widget and tab designs that stand out on your online store while complimenting your branding.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
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Loyalty Marketing
7 Best Examples Of SMB Loyalty Programs [Retail & Hospitality] This article dives into seven of the best SMB loyalty programs, showcasing innovative strategies that will inspire your own loyalty and rewards program.
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Retail
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.