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Loyalty Marketing Artificial Intelligence
How to Turn Customer Loyalty Data into a Competitive Advantage

In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

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Francesca Nicasio

Loyalty & Marketing Expert

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Marsello features Retention Marketing Retail Marketing
Differentiating Your eCommerce Store From the Competition Written by our friends at BigCommerce, read on to learn our 10 strategies for helping your online store stand out!
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Campaign Marketing Marketing Tips Acquisition Email Marketing Retention Marketing
Discover Email Campaign Templates Designed for Customer Engagement Create consistent, recognizable, and beautiful emails with previously designed email templates! Learn how to navigate Marsello's Email Templates Library.
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Loyalty Marketing
Using contact tracing to retain your customers Use contact tracing at your physical store and collect customer data to market directly to those who have opted in – learn how in this blog!
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Loyalty Marketing Retention Marketing
Loyalty Program Designs to Increase Customer Loyalty Learn how to showcase your brand with loyalty widget and tab designs that stand out on your online store while complimenting your branding.
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Marketing Tips Acquisition COVID-19 Omnichannel Retail Retention Marketing
Re-opening Your Store After COVID-19 Read about how improving your store's marketing and practices could be the secret to a busy period once the coronavirus pandemic is over.
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Shopify COVID-19 Omnichannel Retail Retail Marketing
26 Shopify Apps for Retailer’s Grappling with COVID-19 Post-COVID-19 retail means adapting to a changing online retail landscape. Check out our selection of apps that could help to streamline your business.
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COVID-19 Omnichannel Retail BigCommerce Retail Marketing
BigCommerce Apps to Help You Thrive Through COVID-19 These BigCommerce apps help to ramp up your customer service and run your business in the wake of Coronavirus (COVID-19) as it continues to develop.
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Campaign Marketing Marketing Tips COVID-19 Email Marketing Omnichannel Retail Retention Marketing Retail Marketing
How to Encourage Ecommerce Sales Amidst the COVID-19 Pandemic To help you navigate post-pandemic retail and knock it out the park, we’ve compiled some tips on using online channels to encourage sales and engagement.
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Omnichannel Retail BigCommerce Retail Marketing
16 BigCommerce Apps that Can Help You Run a Better Retail Business BigCommerce have an impressive selection of apps available to support BigCommerce stores. Read on to find the best BigCommerce apps to meet you
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Shopify Omnichannel Retail Retail Marketing
13 Shopify Apps to Take Your Retail Store to the Next Level Shopify has a growing marketplace of apps and solutions that can boost your business' revenue and reach. Read about our top picks for 2020 and beyond.
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COVID-19 Email Marketing Marsello features Retail Marketing
Communicating about Coronavirus (COVID-19) Explore examples of retailers communicating with their customers, then discover the tools you need to communicate pandemic-related changes with customers.
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Campaign Marketing
Use SMS Campaigns to Reach More Customers and Drive Sales Power-up your promotions with SMS reminders, clever campaigns or even ask your customers for feedback. Learn about Marsello's SMS Campaigns feature here.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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Shopify Retail
Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.