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The Marsello Blog

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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program

In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

Francesca Nicasio

Loyalty & Marketing Expert

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Campaign Marketing Email Marketing Loyalty Marketing
Boost Your Campaigns and Help Your Retail Marketing Stand Out Re-engage customers who haven’t opened your email campaigns by resending your email with a refreshed subject line. Introducing, Boost Email Campaigns!
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Marsello features Retention Marketing Retail Marketing
Differentiating Your eCommerce Store From the Competition Written by our friends at BigCommerce, read on to learn our 10 strategies for helping your online store stand out!
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Campaign Marketing Marketing Tips Acquisition Email Marketing Retention Marketing
Discover Email Campaign Templates Designed for Customer Engagement Create consistent, recognizable, and beautiful emails with previously designed email templates! Learn how to navigate Marsello's Email Templates Library.
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Loyalty Marketing
Using contact tracing to retain your customers Use contact tracing at your physical store and collect customer data to market directly to those who have opted in – learn how in this blog!
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Loyalty Marketing Retention Marketing
Loyalty Program Designs to Increase Customer Loyalty Learn how to showcase your brand with loyalty widget and tab designs that stand out on your online store while complimenting your branding.
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Marketing Tips Acquisition COVID-19 Omnichannel Retail Retention Marketing
Re-opening Your Store After COVID-19 Read about how improving your store's marketing and practices could be the secret to a busy period once the coronavirus pandemic is over.
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Shopify COVID-19 Omnichannel Retail Retail Marketing
26 Shopify Apps for Retailer’s Grappling with COVID-19 Post-COVID-19 retail means adapting to a changing online retail landscape. Check out our selection of apps that could help to streamline your business.
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COVID-19 Omnichannel Retail BigCommerce Retail Marketing
BigCommerce Apps to Help You Thrive Through COVID-19 These BigCommerce apps help to ramp up your customer service and run your business in the wake of Coronavirus (COVID-19) as it continues to develop.
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Campaign Marketing Marketing Tips COVID-19 Email Marketing Omnichannel Retail Retention Marketing Retail Marketing
How to Encourage Ecommerce Sales Amidst the COVID-19 Pandemic To help you navigate post-pandemic retail and knock it out the park, we’ve compiled some tips on using online channels to encourage sales and engagement.
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Omnichannel Retail BigCommerce Retail Marketing
16 BigCommerce Apps that Can Help You Run a Better Retail Business BigCommerce have an impressive selection of apps available to support BigCommerce stores. Read on to find the best BigCommerce apps to meet you
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Shopify Omnichannel Retail Retail Marketing
13 Shopify Apps to Take Your Retail Store to the Next Level Shopify has a growing marketplace of apps and solutions that can boost your business' revenue and reach. Read about our top picks for 2020 and beyond.
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COVID-19 Email Marketing Marsello features Retail Marketing
Communicating about Coronavirus (COVID-19) Explore examples of retailers communicating with their customers, then discover the tools you need to communicate pandemic-related changes with customers.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing Retail Marketing
Is Your BFCM Strategy Set? Don’t Expect Big Sales Without This Tactic As Black Friday and Cyber Monday (BFCM) approach, retailers need to be prepared with a strong, detailed strategy that goes beyond just offering discounts.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
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Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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Social Media Marketing Sales Tracking
How To Turn Social Media Engagement Into Sales Here are three strategies you can use to take that engagement and convert followers into paying customers.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.

Hayley Greenstein

LEGO® Certified Stores

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Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.

Luke Simonsen

Federation +

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[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.

Daniel Pantaleo

Pinjarra Bakery