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The Marsello Blog

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Speciality Food & Drinks Retail
Reimagining the Liquor Store: Adapting to a Changing Market

Liquor stores are facing an existential challenge. Shifting consumer habits, economic pressures, and competition are forcing owners to rethink strategy.

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Marsello

Loyalty & Marketing Expert

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Omnichannel Retail Retail Marketing
6 ways to attract new customers with a multi-platform marketing strategy Strengthen your multi-platform marketing strategy with these 6 actionable steps for developing customer buy-in with each marketing channel in your toolkit.
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Marketing Tips Customer Experience Retention Marketing Customer Feedback
How to Collect and Manage Customer Feedback Learn which methods of customer feedback collection could work best for your business and discover why you should consider this essential growth data.
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Marketing Tips Omnichannel Retail Customer Experience Retention Marketing
What is Omnichannel Marketing? Omnichannel – the 'in' phrase of the retail space. So what does omnichannel mean & how can you implement it into your business? Read on to learn more.
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Campaign Marketing Marketing Tips Customer Segmentation Acquisition Retention Marketing
Create new & look-a-like audiences with Facebook Audience Sync Easily use social media ads to retarget current customers or acquire new customers using the Facebook Audience Sync feature from Marsello.
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Campaign Marketing Customer Segmentation Email Marketing Retention Marketing
Email Marketing Best Practices Guide for BFCM 2021 Halloween, Hanukkah, or BFCM – picking your marketable holidays is just the first step. Send undeniable emails this season with our email marketing guide.
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Email Marketing Loyalty Marketing Retention Marketing
How to Use a Marketing Calendar to Manage Your Campaigns Learn how to use the Marketing Calendar feature to organize your marketing campaigns, schedule future campaigns, track your campaign success, and more.
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Marketing Tips Product Recommendations Retention Marketing Artificial Intelligence
How to Use Product Recommendations for Shopify POS! Using Product Recommendations (by Marsello) with your Shopify POS is an easy way to master cross-selling, up-selling, and smart marketing.
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Acquisition Marketing Automation Legacy POS Retention Marketing Retail Marketing
Fellow NZ-Based Company, Goody, Joins the Marsello Family We’re officially welcoming fellow New Zealand-based Goody to the Marsello family. Read on to learn what this acquisition means for Marsello.
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Campaign Marketing Marketing Tips Customer Segmentation Email Marketing Marketing Automation
How to create customized automated campaigns to drive sales Custom automations are perfect for requesting reviews, offering a post-purchase service or a timely cross-sell. Read more to learn how to use this feature.
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Email Marketing Loyalty Marketing Retention Marketing
How Points Campaigns Can Help You Increase Customer Loyalty Learn how to encourage your customers to shop by sending a points promotion campaign that offers extra points for purchases during a set timeframe.
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Campaign Marketing Email Marketing Loyalty Marketing
Boost Your Campaigns and Help Your Retail Marketing Stand Out Re-engage customers who haven’t opened your email campaigns by resending your email with a refreshed subject line. Introducing, Boost Email Campaigns!
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Marsello features Retention Marketing Retail Marketing
Differentiating Your eCommerce Store From the Competition Written by our friends at BigCommerce, read on to learn our 10 strategies for helping your online store stand out!
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News & Updates
Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...
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Loyalty Marketing
How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Shopify Retail
Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...
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Loyalty Marketing Retail Marketing
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
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News & Updates
Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...