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The Marsello Blog

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Your 2025 Retail Marketing Strategy Starts with the Right Data—Here's How

The best marketing strategies are fueled by data. In 2025, align your goals with data and ensure your marketing is set up for success in the year ahead.

Francesca Nicasio

Loyalty & Marketing Expert


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How to create customized automated campaigns to drive sales Custom automations are perfect for requesting reviews, offering a post-purchase service or a timely cross-sell. Read more to learn how to use this feature.
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How Points Campaigns Can Help You Increase Customer Loyalty Learn how to encourage your customers to shop by sending a points promotion campaign that offers extra points for purchases during a set timeframe.
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Boost Your Campaigns and Help Your Retail Marketing Stand Out Re-engage customers who haven’t opened your email campaigns by resending your email with a refreshed subject line. Introducing, Boost Email Campaigns!
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Differentiating Your eCommerce Store From the Competition Written by our friends at BigCommerce, read on to learn our 10 strategies for helping your online store stand out!
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Discover Email Campaign Templates Designed for Customer Engagement Create consistent, recognizable, and beautiful emails with previously designed email templates! Learn how to navigate Marsello's Email Templates Library.
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Using contact tracing to retain your customers Use contact tracing at your physical store and collect customer data to market directly to those who have opted in – learn how in this blog!
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Loyalty Program Designs to Increase Customer Loyalty Learn how to showcase your brand with loyalty widget and tab designs that stand out on your online store while complimenting your branding.
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Re-opening Your Store After COVID-19 Read about how improving your store's marketing and practices could be the secret to a busy period once the coronavirus pandemic is over.
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26 Shopify Apps for Retailer’s Grappling with COVID-19 Post-COVID-19 retail means adapting to a changing online retail landscape. Check out our selection of apps that could help to streamline your business.
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BigCommerce Apps to Help You Thrive Through COVID-19 These BigCommerce apps help to ramp up your customer service and run your business in the wake of Coronavirus (COVID-19) as it continues to develop.
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How to Encourage Ecommerce Sales Amidst the COVID-19 Pandemic To help you navigate post-pandemic retail and knock it out the park, we’ve compiled some tips on using online channels to encourage sales and engagement.
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16 BigCommerce Apps that Can Help You Run a Better Retail Business BigCommerce have an impressive selection of apps available to support BigCommerce stores. Read on to find the best BigCommerce apps to meet you
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Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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6 ways to attract new customers with a multi-platform marketing strategy Strengthen your multi-platform marketing strategy with these 6 actionable steps for developing customer buy-in with each marketing channel in your toolkit.
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The Ultimate Guide To Black Friday/Cyber Monday (BFCM) Campaigns in 2024 This ultimate guide offers practical, actionable strategies to make your Black Friday/Cyber Monday campaigns a success in 2024.
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How To Turn Social Media Engagement Into Sales Here are three strategies you can use to take that engagement and convert followers into paying customers.