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Loyalty Marketing
How do I know if my loyalty program is working?

Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...

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Lance Walker

Loyalty & Marketing Expert

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Customer Segmentation Email Marketing Customer Experience
Mastering Personalized Email Marketing with Custom Segmentation Learn how to segment your customers in groups derived from customers’ shopping data and use those segments to create targeted marketing that converts.
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Customer Experience Loyalty Marketing Retention Marketing
How to Grow Customer Loyalty With Birthday Rewards Learn the essentials about rewarding your customers on their birthdays and discover the benefits of a generous loyalty program.
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Customer Experience Customer Feedback
Collecting Feedback To Enhance Your Customer's Experience Fun fact: a 5% increase in customer loyalty can increase your ROI. Learn about rewarding customers & discover the benefits of loyalty marketing. Read more.
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Campaign Marketing Marketing Tips Customer Segmentation Maximizing ROI
Run Retargeting Facebook Ads to Your Custom Audiences to Maximize ROI Read the first in our Marsello Mini-Series to learn how to export your customer segments and run retargeting ads to shoppers who are most likely to convert
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Campaign Marketing Email Marketing Marketing Automation
How to Create Compelling One-off Email Campaigns With Marsello Learn how to use the Campaigns feature from Marsello to send one-off emails like newsletters, promotions, or stock updates to a certain customer segment.
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Shopify Email Marketing Retail Marketing
Mailchimp for Shopify: Getting through the eCommerce break-up of 2019 If you’re a Shopify retailer who previously used Mailchimp, you’re probably trying to find an email marketing solution. Learn about your options here.
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Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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Shopify Acquisition Loyalty Marketing SEO
Guide to Getting Your First Key Sales in 2022 In this blog, learn how to generate quality leads for your first key sales and turn new customers into life-long brand advocates.
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Customer Segmentation
Customer Segmentation Series Part 3: Acquisition Marketing So you want to apply your Customer Segmentation knowledge to your aquisition marketing. Learn the ropes with Part 3 of the Customer Segmentation Series.
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Customer Segmentation
Customer Segmentation Series Part 2: Retention Marketing Learn the finer details of retention marketing when targeting customer segments. Create personalized marketing campaigns that will deliver the highest ROI.
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Customer Segmentation
Customer Segmentation Series Part 1: Segmentation & RFM Learn how RFM customer segmentation works, how to implement it effectively, and how to ensure your customer segments see results in your marketing.
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Marketing Tips Email Marketing Omnichannel Retail BigCommerce Customer Experience Loyalty Marketing Retention Marketing SEO Retail Marketing
SEO Series Part 3: Common Mistakes SEO Mistakes for Retailers to Know Solve common SEO mistakes before ever even making them with Part 3 of our SEO mini-series.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Loyalty Marketing
What Does the Loyalty Landscape Look Like in 2025? Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.
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News & Updates
Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...
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Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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Retail
10 Communities For Retail Business Owners To Join: Learn, Connect & Grow Explore the top communities for small or independent retailers. Connect, learn, and grow together as you navigate the world of retail entrepreneurship.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.

Hayley Greenstein

LEGO® Certified Stores

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Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.

Luke Simonsen

Federation +

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[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.

Daniel Pantaleo

Pinjarra Bakery