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Loyalty Marketing
What’s The Point? The Science Behind Loyalty Points Programs

There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.

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Lance Walker

Loyalty & Marketing Expert

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Campaign Marketing Email Marketing Marketing Automation
How to Create Compelling One-off Email Campaigns With Marsello Learn how to use the Campaigns feature from Marsello to send one-off emails like newsletters, promotions, or stock updates to a certain customer segment.
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Shopify Email Marketing Retail Marketing
Mailchimp for Shopify: Getting through the eCommerce break-up of 2019 If you’re a Shopify retailer who previously used Mailchimp, you’re probably trying to find an email marketing solution. Learn about your options here.
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Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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Shopify Acquisition Loyalty Marketing SEO
Guide to Getting Your First Key Sales in 2022 In this blog, learn how to generate quality leads for your first key sales and turn new customers into life-long brand advocates.
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Customer Segmentation
Customer Segmentation Series Part 3: Acquisition Marketing So you want to apply your Customer Segmentation knowledge to your aquisition marketing. Learn the ropes with Part 3 of the Customer Segmentation Series.
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Customer Segmentation
Customer Segmentation Series Part 2: Retention Marketing Learn the finer details of retention marketing when targeting customer segments. Create personalized marketing campaigns that will deliver the highest ROI.
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Customer Segmentation
Customer Segmentation Series Part 1: Segmentation & RFM Learn how RFM customer segmentation works, how to implement it effectively, and how to ensure your customer segments see results in your marketing.
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Marketing Tips Email Marketing Omnichannel Retail BigCommerce Customer Experience Loyalty Marketing Retention Marketing SEO Retail Marketing
SEO Series Part 3: Common Mistakes SEO Mistakes for Retailers to Know Solve common SEO mistakes before ever even making them with Part 3 of our SEO mini-series.
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Marketing Tips Email Marketing Omnichannel Retail BigCommerce Customer Experience Loyalty Marketing Retention Marketing Retail Marketing
SEO Series Part 2: Making Search Engine Optimization More Affordable Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO while taking the DIY route!
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Marketing Tips Customer Segmentation Loyalty Marketing Retention Marketing SEO
SEO Series Part 1: Getting Started With Search Engine Optimization From ads and influencers to podcasts and Google AdWords, we've put together several effective SEO tactics to help you get the word out about your store.
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Marketing Tips
Getting started with small business marketing on a budget: 8 ways As a small business, retail marketing can be one of the biggest challenges almost every small business owner faces. Discover these 8 tips & get inspired.
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Omnichannel Retail
Retention Marketing 101: How to Keep Customers Coming Back Repeat customers are every retailer’s dream. Read on to learn the foundations for keeping your customers excited, loyal and engaged.
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Loyalty Marketing Retail
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
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Loyalty Marketing
What Does the Loyalty Landscape Look Like in 2025? Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.
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News & Updates
Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...
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Loyalty Marketing Retention Marketing
Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.
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Loyalty Marketing
6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.
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Loyalty Marketing
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
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Marsello offers an easy integration into our POS and online store for our retail database and loyalty program. We have many customers that shop with us in both channels and expect a seamless loyalty and marketing experience.

Hayley Greenstein

LEGO® Certified Stores

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Marsello has provided us with a way to integrate our marketing program with our loyalty system, creating a seamless combination of the two; reducing costs and increasing conversion rates.

Luke Simonsen

Federation +

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[Marsello] empowers us to really double down on what we're trying to do, which is a win-win because it means we're bringing in more revenue in our business and the customers are also getting rewarded more and more.

Daniel Pantaleo

Pinjarra Bakery