The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/image_fx%20%287%29.jpg

Speciality Food & Drinks Retail

Reimagining the Liquor Store: Adapting to a Changing Market

Liquor stores are facing an existential challenge. Shifting consumer habits, economic pressures, and competition are forcing owners to rethink strategy.

Marsello

Loyalty & Marketing Expert

Search

https://f.hubspotusercontent40.net/hubfs/7956896/marsello_anatomy_of_good_holiday_email_blog_banner-1.jpg

Campaign Marketing Marketing Tips Email Marketing Retention Marketing

7 Ways to Create Holiday Campaigns That Convert Create compelling holiday campaigns with our 7 actionable steps. Learn from leading retailer examples and key takeaways.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-miniblog-personalized-email-marketing-01.png

Customer Segmentation Email Marketing Customer Experience

Mastering Personalized Email Marketing with Custom Segmentation Learn how to segment your customers in groups derived from customers’ shopping data and use those segments to create targeted marketing that converts.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/thumbnail-01.png

Customer Experience Loyalty Marketing Retention Marketing

How to Grow Customer Loyalty With Birthday Rewards Learn the essentials about rewarding your customers on their birthdays and discover the benefits of a generous loyalty program.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/thumbnail2-01-1.png

Customer Experience Customer Feedback

Collecting Feedback To Enhance Your Customer's Experience Fun fact: a 5% increase in customer loyalty can increase your ROI. Learn about rewarding customers & discover the benefits of loyalty marketing. Read more.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/thumbnail3-01.png

Campaign Marketing Marketing Tips Customer Segmentation Maximizing ROI

Run Retargeting Facebook Ads to Your Custom Audiences to Maximize ROI Read the first in our Marsello Mini-Series to learn how to export your customer segments and run retargeting ads to shoppers who are most likely to convert

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello%20Campaigns%20Feature.png

Campaign Marketing Email Marketing Marketing Automation

How to Create Compelling One-off Email Campaigns With Marsello Learn how to use the Campaigns feature from Marsello to send one-off emails like newsletters, promotions, or stock updates to a certain customer segment.

https://f.hubspotusercontent40.net/hubfs/7956896/A%20stuffed%20gorilla%20toy%20placed%20on%20a%20desk%20beside%20an%20iMAC.png

Shopify Email Marketing Retail Marketing

Mailchimp for Shopify: Getting through the eCommerce break-up of 2019 If you’re a Shopify retailer who previously used Mailchimp, you’re probably trying to find an email marketing solution. Learn about your options here.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Automated-Birthday-Email-Discount-Code.png

Loyalty Marketing Retention Marketing

Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.

https://f.hubspotusercontent40.net/hubfs/7956896/Vend-POS-screen-next-to-a-Shopify-Marsello-widget-and-Ecwid-checkout-page.png

Shopify Acquisition Loyalty Marketing SEO

Guide to Getting Your First Key Sales in 2022 In this blog, learn how to generate quality leads for your first key sales and turn new customers into life-long brand advocates.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello%20Csg%20Blog%20Part%20Three%20Cover%20Image.png

Customer Segmentation

Customer Segmentation Series Part 3: Acquisition Marketing So you want to apply your Customer Segmentation knowledge to your aquisition marketing. Learn the ropes with Part 3 of the Customer Segmentation Series.

https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/CSG%20Blog%20Part%20Two%20Cover.png

Customer Segmentation

Customer Segmentation Series Part 2: Retention Marketing Learn the finer details of retention marketing when targeting customer segments. Create personalized marketing campaigns that will deliver the highest ROI.

https://static1.squarespace.com/static/5add1daef2e6b160d2b64453/t/5c6b318ef4e1fcbaed933e69/1550528918569/CSS-part-one-cover.png

Customer Segmentation

Customer Segmentation Series Part 1: Segmentation & RFM Learn how RFM customer segmentation works, how to implement it effectively, and how to ensure your customer segments see results in your marketing.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/marsello.ai.linkedin.png

News & Updates

Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/image_fx_%20%2861%29-1.jpg

Loyalty Marketing

How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png

Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/trophies-best-shopify-apps-2025.webp

Shopify Retail

Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp

Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Spice%20-%20Marsellos%20vision%20for%202025%20-%20loyalty%20marketing%20for%20brands.png

News & Updates

Marsello’s Vision for 2025: Empowering Brands with Personalized Omnichannel Loyalty Solutions At Marsello, we believe that the future of marketing is rooted in building deep, emotional connections with customers. With personalized loyalty solutions...

❮ 1 ...

8 9 10 11 12

❯