The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

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Loyalty Marketing Artificial Intelligence

How to Turn Customer Loyalty Data into a Competitive Advantage

In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.

Francesca Nicasio

Loyalty & Marketing Expert

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Campaign Marketing Marketing Tips Email Marketing Retention Marketing

7 Ways to Create Holiday Campaigns That Convert Create compelling holiday campaigns with our 7 actionable steps. Learn from leading retailer examples and key takeaways.

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Customer Segmentation Email Marketing Customer Experience

Mastering Personalized Email Marketing with Custom Segmentation Learn how to segment your customers in groups derived from customers’ shopping data and use those segments to create targeted marketing that converts.

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Campaign Marketing Email Marketing Marketing Automation

How to Create Compelling One-off Email Campaigns With Marsello Learn how to use the Campaigns feature from Marsello to send one-off emails like newsletters, promotions, or stock updates to a certain customer segment.

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Shopify Email Marketing Retail Marketing

Mailchimp for Shopify: Getting through the eCommerce break-up of 2019 If you’re a Shopify retailer who previously used Mailchimp, you’re probably trying to find an email marketing solution. Learn about your options here.

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Marketing Tips Email Marketing Omnichannel Retail BigCommerce Customer Experience Loyalty Marketing Retention Marketing SEO Retail Marketing

SEO Series Part 3: Common Mistakes SEO Mistakes for Retailers to Know Solve common SEO mistakes before ever even making them with Part 3 of our SEO mini-series.

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Marketing Tips Email Marketing Omnichannel Retail BigCommerce Customer Experience Loyalty Marketing Retention Marketing Retail Marketing

SEO Series Part 2: Making Search Engine Optimization More Affordable Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO while taking the DIY route!

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Campaign Marketing Marketing Tips Email Marketing Marketing Automation Retail Marketing

5 Ways to Capitalize on Your Holiday Marketing Strategies How do you get your store noticed in a sea of marketing during the holiday season? Discover 5 actionable tips for holiday email marketing to maximize ROI.

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Email Marketing Marketing Automation Marsello features Retention Marketing

5 Ways to Reduce Abandoned Shopping Carts Experiencing abandoned shopping carts in your eCommerce store? Learn the basics of bringing customers back to your store to complete their purchases.

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Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

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Shopify Retail

Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...

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Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

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Loyalty Marketing Retention Marketing

Rewards and Promotions: Treat Your Customers on Their Birthday [2024] How do you know it’s worthwhile to reward customers for milestones like their birthday? Read on to learn more about marketing with rewards and promotions.

Loyalty Marketing

6 Tips for creating a point system for rewards The ultimate goal with a loyalty points system is to leverage customer loyalty & grow your business. Learn how to create rewards your customers will love.

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