The Marsello Blog

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Speciality Food & Drinks Retail

Reimagining the Liquor Store: Adapting to a Changing Market

Liquor stores are facing an existential challenge. Shifting consumer habits, economic pressures, and competition are forcing owners to rethink strategy.

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Loyalty & Marketing Expert

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Shopify Marketing Tips

7 Best Loyalty Apps for Shopify in 2025 Choosing the best loyalty program app for your Shopify store isn't easy. In this blog, we review the 7 Best Loyalty Apps for Shopify, and how they can...

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Marketing Tips WooCommerce

10 Best WooCommerce Plugins & Extensions To Grow Your Store in 2024 With over 800 plugins listed in the WooCommerce extension marketplace, it can be overwhelming to choose. Here are 9 plugins to grow your WooCommerce store.

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Marketing Tips

Top Marketing Statistics For Retail & Hospitality 2022 We've compiled this handy reference list of retail and hospitality marketing statistics. This list will be updated on a regular basis.

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Marketing Tips Cyber Monday Black Friday

Top 8 Marketing Hacks For Black Friday/Cyber Monday Campaigns Here are the Top 8 Black Friday & Cyber Monday marketing strategies that big-box retailers use — and don’t want you to know.

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Marketing Tips Social Media Marketing

Cutting Costs? 3 Marketing Strategies You Can’t Afford To Drop In A Recession Marsello CEO Brent Spicer discusses the state of the global economy, and how a market slowdown presents opportunities for independent businesses.

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Marketing Tips

Boost your leads using diverse cross-platform marketing Learn how to make the most of your sales channels and marketing platforms by first understanding which platforms will perform best for your business.

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Marketing Tips

Improve retail customer engagement with these 7 marketing touchpoints How do you ensure your customers‘ experiences are enjoyable, memorable, & seamless across all your stores? Short answer: marketing touchpoints.

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Marketing Tips Customer Experience Retention Marketing Customer Feedback

How to Collect and Manage Customer Feedback Learn which methods of customer feedback collection could work best for your business and discover why you should consider this essential growth data.

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Marketing Tips Omnichannel Retail Customer Experience Retention Marketing

What is Omnichannel Marketing? Omnichannel – the 'in' phrase of the retail space. So what does omnichannel mean & how can you implement it into your business? Read on to learn more.

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Campaign Marketing Marketing Tips Customer Segmentation Acquisition Retention Marketing

Create new & look-a-like audiences with Facebook Audience Sync Easily use social media ads to retarget current customers or acquire new customers using the Facebook Audience Sync feature from Marsello.

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Marketing Tips Product Recommendations Retention Marketing Artificial Intelligence

How to Use Product Recommendations for Shopify POS! Using Product Recommendations (by Marsello) with your Shopify POS is an easy way to master cross-selling, up-selling, and smart marketing.

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Campaign Marketing Marketing Tips Customer Segmentation Email Marketing Marketing Automation

How to create customized automated campaigns to drive sales Custom automations are perfect for requesting reviews, offering a post-purchase service or a timely cross-sell. Read more to learn how to use this feature.

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News & Updates

Introducing Marsello AI Brands have plenty of customer data. But finding the insights, and turning them into actions is challenging. Now, you can ask Marsello AI in plain...

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Loyalty Marketing Retail

Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...

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Loyalty Marketing

How do I know if my loyalty program is working? Wondering "Is my loyalty program working?" Discover how to evaluate your loyalty program's success with goal setting, key metrics, and tips for tracking...

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Shopify Retail

Best Shopify Apps 2025 Shopify has established itself as the leading player in eCommerce, strengthened by its thriving third-party app ecosystem. Discover the best apps to get...

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Loyalty Marketing Retail Marketing

The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.

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Loyalty Marketing

How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.

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