<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=3353132&amp;fmt=gif">

The Marsello Blog

Everything your business needs to grow, delivered straight to your inbox.

https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Measuring%20ROI%20does%20your%20loyalty%20program%20deliver%20value%20webinar.png
Measuring ROI: Does Your Loyalty Program Deliver Value?

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).

AuthorAvatar

Francesca Nicasio

Loyalty & Marketing Expert


Search

SearchIcon CrossIcon
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-custom-automations%20blog%20header.png
How to create customized automated campaigns to drive sales Custom automations are perfect for requesting reviews, offering a post-purchase service or a timely cross-sell. Read more to learn how to use this feature.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello-Templates.png
Discover Email Campaign Templates Designed for Customer Engagement Create consistent, recognizable, and beautiful emails with previously designed email templates! Learn how to navigate Marsello's Email Templates Library.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello-Reopening-Your-Store-Covid-19.png
Re-opening Your Store After COVID-19 Read about how improving your store's marketing and practices could be the secret to a busy period once the coronavirus pandemic is over.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/Marsello-Encourage-eCommerce-Sales.png
How to Encourage Ecommerce Sales Amidst the COVID-19 Pandemic To help you navigate post-pandemic retail and knock it out the park, we’ve compiled some tips on using online channels to encourage sales and engagement.
https://f.hubspotusercontent40.net/hubfs/7956896/marsello_anatomy_of_good_holiday_email_blog_banner-1.jpg
7 Ways to Create Holiday Campaigns That Convert Create compelling holiday campaigns with our 7 actionable steps. Learn from leading retailer examples and key takeaways.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/thumbnail3-01.png
Run Retargeting Facebook Ads to Your Custom Audiences to Maximize ROI Read the first in our Marsello Mini-Series to learn how to export your customer segments and run retargeting ads to shoppers who are most likely to convert
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-seo-series-part-one-cover-image%20copy.png
SEO Series Part 3: Common Mistakes SEO Mistakes for Retailers to Know Solve common SEO mistakes before ever even making them with Part 3 of our SEO mini-series.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-seo-series-part-two-cover-image.png
SEO Series Part 2: Making Search Engine Optimization More Affordable Part 2 of our SEO series gives you actionable tips on getting started with eCommerce SEO while taking the DIY route!
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/marsello-seo-series-part-one-cover-image.png
SEO Series Part 1: Getting Started With Search Engine Optimization From ads and influencers to podcasts and Google AdWords, we've put together several effective SEO tactics to help you get the word out about your store.
https://f.hubspotusercontent40.net/hubfs/7956896/Marsello_blog_top_banner_retailer_marketing_how_to.jpg
Getting started with small business marketing on a budget: 8 ways As a small business, retail marketing can be one of the biggest challenges almost every small business owner faces. Discover these 8 tips & get inspired.
https://f.hubspotusercontent40.net/hubfs/7956896/Imported_Blog_Media/cyber-week-people-shopping.jpg
5 Ways to Capitalize on Your Holiday Marketing Strategies How do you get your store noticed in a sea of marketing during the holiday season? Discover 5 actionable tips for holiday email marketing to maximize ROI.
https://f.hubspotusercontent40.net/hubfs/7956896/marsello_blog_updates_empoyee_relations.jpg
6 Ways to Increase Employee Productivity Happy workers are every employer’s dream. When your employees are satisfied and love what they do, they will continuously bring their A-game…
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Pricing%20your%20loyalty%20rewards%20and%20points.png
Loyalty Programs: How Much Should Your Rewards & Points Be Worth? This guide will help you determine the optimal value for loyalty points. We’ll dive into essential pricing principles, effective strategies, real-world...
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Marsello_Cutomer-Referrals.png
Ways to Incentivize your Customers for Referring Your Brand Learn how to increase revenue and reward your loyalty program customers with referral program designed to encourage engagement and attract new customers.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Woman%20in%20red%20dress%20holding%20phone%20and%20H&M%20shopping%20bag.webp
The Formula Behind H&M’s Globally-Renowned Loyalty Program In this blog post, I’ll take a deep dive into H&M’s loyalty program, explore why it works, and uncover how you can replicate its success.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Mecca-Beauty-Loop.png
How Mecca Built One Of The World’s Best Loyalty Programs Do you ever look at loyalty programs like Mecca's Beauty Loop and think: how could I do that for my business? The good news is... you can! Here's how.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/retail%20assistant%20at%20a%20spots%20store%20serving%20a%20customer.webp
How to Turn Customer Loyalty Data into a Competitive Advantage In this article, we shed light on how to turn customer data into a strategic advantage so you can increase customer retention and overall business growth.
https://7956896.fs1.hubspotusercontent-na1.net/hubfs/7956896/Loyalty%20Pulse%20Check%20Blog%20Banner.png
Marsello releases its first Loyalty Pulse Check The Loyalty Pulse Check 2025 is an analysis of current and future trends gleaned from a recent survey of small-to-medium businesses using loyalty programs.
1 2