Sophie Macdonald

Sophie Macdonald is the content marketing manager at Marsell. She has been featured in numerous online and print publications including, Stuff.co.nz, Shopify Partner blog, BigCommerce, Vend, ECommerce Fastlane, GoBeyond AI, and InternQuest to name a few.

Loyalty Marketing Retention Marketing Hospitality

Boost loyalty for hospitality with Marsello, Lightspeed Ordering & Bopple

Integrated omnichannel loyalty for hospitality has never been so easy! Read how Marsello, Bopple, & Lightspeed Ordering bring seamless hospitality loyalty...

Omnichannel Retail

5 Best Shopify Plus Apps for Omnichannel Retailers

We’ve selected our top apps for Shopify Plus retailers. From marketing & foot traffic tracking to CRMs & order fulfillment, find the best apps for your...

Shopify Plus

Marsello is officially a certified Shopify Plus App Partner

Marsello has been selected to join the Shopify Plus Certified App Partner Program. What does this new partnership mean for Marsello retailers?

Campaign Marketing Marketing Tips Customer Segmentation Acquisition Retention Marketing

Create new & look-a-like audiences with Facebook Audience Sync

Easily use social media ads to retarget current customers or acquire new customers using the Facebook Audience Sync feature from Marsello.

Campaign Marketing Customer Segmentation Email Marketing Retention Marketing

Email Marketing Best Practices Guide for BFCM 2021

Halloween, Hanukkah, or BFCM – picking your marketable holidays is just the first step. Send undeniable emails this season with our email marketing guide.

CIN7 Omnichannel Retail Retention Marketing Retail Marketing

INTRODUCING: Marsello for Cin7

Announcing a new integration with Cin7's inventory system! Now you can easily pair your Cin7 POS & online store with your all-in-one marketing platform.

Email Marketing Loyalty Marketing Retention Marketing

How to Use a Marketing Calendar to Manage Your Campaigns

Learn how to use the Marketing Calendar feature to organize your marketing campaigns, schedule future campaigns, track your campaign success, and more.

Marketing Tips Product Recommendations Retention Marketing Artificial Intelligence

How to Use Product Recommendations for Shopify POS!

Using Product Recommendations (by Marsello) with your Shopify POS is an easy way to master cross-selling, up-selling, and smart marketing.

Acquisition Marketing Automation Legacy POS Retention Marketing Retail Marketing

Fellow NZ-Based Company, Goody, Joins the Marsello Family

We’re officially welcoming fellow New Zealand-based Goody to the Marsello family. Read on to learn what this acquisition means for Marsello.

Campaign Marketing Marketing Tips Customer Segmentation Email Marketing Marketing Automation

How to create customized automated campaigns to drive sales

Custom automations are perfect for requesting reviews, offering a post-purchase service or a timely cross-sell. Read more to learn how to use this feature.

Email Marketing Loyalty Marketing Retention Marketing

How Points Campaigns Can Help You Increase Customer Loyalty

Learn how to encourage your customers to shop by sending a points promotion campaign that offers extra points for purchases during a set timeframe.

Campaign Marketing Email Marketing Loyalty Marketing

Boost Your Campaigns and Help Your Retail Marketing Stand Out

Re-engage customers who haven’t opened your email campaigns by resending your email with a refreshed subject line. Introducing, Boost Email Campaigns!

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Sophie Macdonald

Boost loyalty for hospitality with Marsello, Lightspeed Ordering & Bopple

5 Best Shopify Plus Apps for Omnichannel Retailers

Marsello is officially a certified Shopify Plus App Partner

Create new & look-a-like audiences with Facebook Audience Sync

Email Marketing Best Practices Guide for BFCM 2021

INTRODUCING: Marsello for Cin7

How to Use a Marketing Calendar to Manage Your Campaigns

How to Use Product Recommendations for Shopify POS!

Fellow NZ-Based Company, Goody, Joins the Marsello Family

How to create customized automated campaigns to drive sales

How Points Campaigns Can Help You Increase Customer Loyalty

Boost Your Campaigns and Help Your Retail Marketing Stand Out

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Sophie Macdonald

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